Don’t be fooled – being interviewed is never easy.
So the key to getting someone comfortable in an interview is to not dive in with the hard-hitting questions. If your interviewee is nervous or not used to being in front of a camera, asking them basic questions and getting them chatting is the perfect way to warm them up. Our go-to?: what did you have for breakfast.
As it turns out, we’ve asked this a lot so we thought it would be a fitting tribute to a well-trod question to make a compilation of some of our favourite answers (with a few familiar Cloud9 faces!).
We recently got back from the Fontainebleau Hotel, Miami Beach where FICO were hosting their annual conference on Big Data, Artificial Intelligence and business responses to this new changing landscape. This gave us a perfect opportunity to road-test the InstaBooth, our latest innovation in how to engage through video and just one part of a whole package of video content we offered.
The InstaBooth carries the ethos of capturing thoughts on film, asking delegates passing by to take a moment to sit in a comfortable chair and relax, away from the busyness of this buzzing conference. It’s a simple pop-up tent setup equipped with a camera, ring-light and microphone.
Penguin Publishing Process: The Publicist
Client: Penguin Random House
Sector: Corporate Comms + Arts & Learning
As part of our Behind the Scenes series on the publishing process, we followed Tom to get an insight into the life of a publicist. It is, as you might expect, a very busy one!
In the developing world, the impact of Hansen’s disease (also known as leprosy) is still being felt. For many with this debilitating condition, the social stigma (sometimes self-imposed) can lead to social exclusion and even estrangement from family.
In Ghana, Kofi Nyarko is a man on a mission. As someone who has had Hansen’s disease himself, he now dedicates his life to reuniting other sufferers with their families – some of whom haven’t seen their family in decades. In this moving film, Kofi shares his message of hope. Today, Hansen’s disease can easily be treated with a simple drug. But the social stigma is more difficult to overcome. We travel with him on two momentous days, as James and Ekua are reunited with their families after more than 30 years apart.
This film was commissioned by Uniting to Combat Neglected Tropical Diseases (Bill & Melinda Gates Foundation) to give a human face to Hansen’s disease.