The world courier purpose film shows what drives World Courier staff every day. The client wanted a story that highlighted how employees’ values shape the company’s culture and operations. Their brief was to capture real, heartfelt insights while keeping the film professional, engaging, and visually clear.

We used the EyeDirect device so interviewees could look at the camera while seeing the interviewer’s reflection. This setup created a relaxed environment and encouraged staff to share honest thoughts about what motivates them. Careful framing, simple cinematography, and attentive interviewing made each story clear and relatable.

The film focuses on World Courier’s purpose-driven approach to biopharma logistics. Staff explain why their work matters, showing the shared values behind the company’s global operations. The stories also communicate World Courier’s culture to clients and partners, proving the company cares not just about what it does, but why.

The world courier purpose film turns abstract ideas about purpose into a clear, engaging story. It strengthens employee engagement, inspires viewers, and reinforces the company’s reputation as a global, people-driven organisation.

As part of a suite of films to draw in the right type of candidate, FICO requested a day-in-the-life film to give graduate recruitment candidates an idea of what it’s like to work in this highly pressurised and exciting environment.

Getting an insight into the day to day workings of a company is the best indicator of whether a candidate is going to sink or swim. Working on real time problems that could affect millions of people can put a lot of pressure on a young graduate so FICO wanted to convey both the challenges and the support system in place to help people flourish. To capture all of this, we went undercover at their offices to show just what it’s like to work at FICO.

As part of our Behind the Scenes series on the publishing process, we followed Tom to get an insight into the life of a publicist. It is, as you might expect, a very busy one!

The suite of films has a permanent home on the Penguin Random House website, and to date the series has over 52k views on LinkedIn.

We recently got back from the Fontainebleau Hotel, Miami Beach where FICO were hosting their annual conference on Big Data, Artificial Intelligence and business responses to this new changing landscape. This gave us a perfect opportunity to road-test the InstaBooth, our latest innovation in how to engage through video and just one part of a whole package of video content we offered.

The InstaBooth carries the ethos of capturing thoughts on film, asking delegates passing by to take a moment to sit in a comfortable chair and relax, away from the busyness of this buzzing conference. It’s a simple pop-up tent setup equipped with a camera, ring-light and microphone.