Victoria Beckham: UNAIDS Goodwill Ambassador

Client

UNAIDS

Distribution

Conference Launch

Type

Awareness & Advocacy

Location

Ethiopia

SHOOTING PRODUCER DIRECTOR

Steve Maud

EDITOR

Elena De Palma

Securing Victoria Beckham as a Global Goodwill Ambassador was a big coup for UNAIDS who we’ve worked with for the past few years. With limited time and access to Victoria, our brief was to create a film that would spread the word about a new drive to see an end to HIV globally.

Filming a busy 2 day visit around projects in Ethiopia couldn’t have been more important in raising global awareness about HIV/AIDS.

We’re very proud that with over 57,000 views on YouTube, this film has done great work in raising awareness.

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