GSK: albendazole donations. Two Children, One Disease
Client
GSK
Distribution
Social Media
SHOOTING PRODUCER DIRECTOR
Steve Maud
EXECUTIVE PRODUCER
Duncan Walsh
EDITOR
Jez Hunziker
PRODUCTION MANAGER
Rachael Mclean-Anderson/Helen Button
At different ends of the Earth, albendazole donations by GSK are making a huge difference to young kids and their families.
This film was produced as part of a suite of material gathered on two trips to India and Zanzibar for use as an advocacy tool to support GSK’s donation programme.
Having the children tell us their stories meant we needed to find confident speakers – no easy task in Zanzibar where traditionally young girls can be cripplingly shy. So we used a local fixing company to meet potential contributors, source the best stories and start to weave together a narrative that speaks to the heart, and the parent, in all of us.
Back in the UK we translated interviews, re-scripted and looked to use voiceover artists from the local African and Indian diaspora of London to help tell the story of how albendazole donations by GSK are positively impacting lives across the world. This helped keep the child’s voice at the centre of the narrative whilst avoiding the use of subtitles which can distract from the core action.
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