Penguin Random House
Conference Launch + Social Media
Steve Maud
Courtney Wright
Hannah Evans
Jez Hunziker
Helen Button
Penguin Making of an Audiobook
The Penguin Making of an audiobook film was commissioned by Penguin Random House to show the craft behind audiobook production. The client wanted viewers to see how a written story becomes an immersive audio experience. Our team focused on capturing not just the narration but also the work of producers, sound engineers, and editors who bring emotion, tone, and character to life.
Our Approach
To achieve this, we adapted our cinematic style to reflect the auditory nature of audiobooks. We combined interviews, behind-the-scenes footage, and stylised sound design to mirror the immersive experience that listeners enjoy. Each step highlighted the skill, care, and attention to detail that goes into producing an audiobook. At the same time, we kept the storytelling engaging, clear, and visually interesting.
We also focused on showing the people behind the medium. By highlighting their dedication and expertise, we made complex technical processes understandable and relatable. Careful editing, sound mixing, and visual design helped translate the behind-the-scenes work into a compelling narrative.
Impact and Results
The film gave viewers a clear, vivid insight into audiobook production. It showcased Penguin’s commitment to quality and innovation while making the craft accessible to both staff and external audiences. Shown at Penguin’s annual conference, the film became a highlight of the event and received praise from the CEO. By putting the spotlight on the people who make audiobooks, the Penguin Making of an audiobook film inspired audiences and reinforced Penguin’s reputation for creativity, excellence, and storytelling.
An amazing insight into the craftsmanship that goes into producing this exclusive line of bookcases for Penguin Shop.
Penguin Random House
Company Website + Social Media
Steve Maud
Steve Maud
Helen Button
Bruna Amaral
Two days spent at the Isokon Plus workshop in Hackney Wick gave us amazing insight into the craftsmanship that goes into producing this exclusive line of unique bookcases for Penguin Shop.
When shooting this film carpenter-craftsman Mark Smith mentioned the physical movement required to make an integral piece of furniture. This prompted us to select a beatbox soundtrack married with the sounds of his workshop, to reflect the balletic movement of working in rhythm.
A look at how Penguin Random House's campaign to celebrate the release of Michelle Obama's 'Becoming' has an impact beyond the bookshelf.
Penguin Random House
Internal Comms
Steve Maud
Bruna Amaral
Matt Robinson
Luke Williams
Michelle Obama’s new memoir ‘Becoming‘ was the best-selling book of 2018, and to celebrate its release Penguin Random House created a campaign that included retailers, murals, and newspaper front pages that culminated in a £5 staff sale of the book at all of their PRH sites across the country, with all of the money going towards the Advocacy Academy, a youth project based in Brixton.
We captured the festivities in a video to memorialise the event and celebrate Michelle’s story.
A pop-up bookshop dedicated to championing women and gender non-binary people of colour
Penguin Random House
Internal Comms
Steve Maud
Hannah Evans
Hannah Evans
Luke Williams
To celebrate the launch of Michelle Obama’s new memoir, Penguin Random House partnered with online magazine gal-dem to bring London a pop-up bookshop dedicated to championing women and gender non-binary people of colour.
With literature spanning countless genres of fiction and non-fiction, exclusively from women and gender non-binary people of colour, Cloud9Media were brought on board to document the shop’s creation with interviews with gal-dem’s founders and the bookstore staff bringing this project to life. The message of togetherness and shining a light on stories that are not often heard is core to Cloud9Media’s beliefs and made working on this project a truly rewarding experience.