To celebrate the launch of Michelle Obama’s new memoir, Penguin Random House partnered with online magazine gal-dem to bring London a pop-up bookshop dedicated to championing women and gender non-binary people of colour.

With literature spanning countless genres of fiction and non-fiction, exclusively from women and gender non-binary people of colour, Cloud9Media were brought on board to document the shop’s creation with interviews with gal-dem’s founders and the bookstore staff bringing this project to life. The message of togetherness and shining a light on stories that are not often heard is core to Cloud9Media’s beliefs and made working on this project a truly rewarding experience.

Michelle Obama’s new memoir ‘Becoming‘ was the best-selling book of 2018, and to celebrate its release Penguin Random House created a campaign that included retailers, murals, and newspaper front pages that culminated in a £5 staff sale of the book at all of their PRH sites across the country, with all of the money going towards the Advocacy Academy, a youth project based in Brixton.

We captured the festivities in a video to memorialise the event and celebrate Michelle’s story.