The Making of a Unique Bookcase

Client

Penguin Random House

Distribution

Company Website + Social Media

Type

Product & Brand Marketing

Location

London, UK

SHOOTING PRODUCER DIRECTOR

Steve Maud

EDITOR

Steve Maud

PRODUCTION MANAGER

Helen Button

PRODUCTION ASSISTANT

Bruna Amaral

Two days spent at the Isokon Plus workshop in Hackney Wick gave us amazing insight into the craftsmanship that goes into producing this exclusive line of unique bookcases for Penguin Shop.

When shooting this film carpenter-craftsman Mark Smith mentioned the physical movement required to make an integral piece of furniture. This prompted us to select a beatbox soundtrack married with the sounds of his workshop, to reflect the balletic movement of working in rhythm.

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