FICO World Intelligence Hero Interviews – Capturing the Voices of Attendees

Client Brief
FICO asked us to create a series of FICO World Intelligence Hero interviews to capture attendee insights and personal reflections during FICO World 2023. They wanted films that celebrated delegates as “heroes of change,” highlighting their connection to AI and innovation. The client also required content that was engaging, shareable, and suitable for multiple channels.

Our Approach
To deliver, we developed the Hero Booth, refined over years at large events. Delegates entered a quiet, soundproof space, where we asked questions designed to provoke spontaneous, genuine responses. The Hero Booth format encouraged attendees to speak authentically.

We opened the 1,500+ delegate event with a theme-setting film on AI and empowerment. Then, the Hero Booth interviews captured attendee reflections. We used these interviews to produce a closing film that reinforced the event’s themes and celebrated the impact of delegates’ work.

By asking all participants the same 3–5 questions, we created a series of FICO World Intelligence Hero interviews from a single session. Consequently, dozens of delegates could appear across multiple edits, providing content for social media and ongoing engagement. The careful editing, music, and sequencing highlighted human expression and made complex topics relatable.

Impact and Results
The Hero Booth transformed delegates into spokespeople and ambassadors. These films strengthened engagement, increased social sharing, and showcased innovation-driven work. Overall, the series demonstrates how human-focused storytelling can extend an event’s reach and give technology a relatable, authentic voice.

Hammersmith & Fulham Council asked us to produce a film supporting their new Hammersmith & Fulham Climate Bond film initiative. It’s designed to engage the local community in funding ecological projects. The client wanted a compelling story that explained benefits, encouraged participation, and showcased the council’s ambitious target of creating a carbon net zero borough by 2030.

Our brief was to make the content engaging, informative, and shareable while reflecting the council’s environmental values. To meet this, we created a film that highlighted how residents, local groups, businesses, and external investors could make a direct impact in their community while earning a fixed return on a low-risk investment. We emphasised the positive outcomes of the Climate Bond, demonstrating how the funds would support carbon reduction projects and foster community-led climate action. Sustainability was central to the production. We meticulously tracked and reduced emissions at every stage using the Ad Green Calculator. The team cycled to shoots, used an e-cargo bike for travelling footage, ate vegetarian meals on set, and powered our office with certified renewable energy.

This resulted in a total production footprint of just 0.018t CO2e—far below the industry average—reflecting our commitment to environmentally responsible filmmaking. The film played a key role in raising awareness and funding. The first round of the Climate Bond exceeded expectations, reaching £1 million ahead of schedule. The success of this campaign underlined the power of film to communicate complex initiatives, inspire community participation, and reinforce the council’s commitment to sustainability. The project continues to support the second round of funding, demonstrating the enduring value of strategic, purpose-driven video content in promoting climate action and civic engagement.

SINE Digital Brand Film

Client Brief
SINE Digital asked us to create a high-energy brand film that captured the spirit and vibrancy of their creative industry marketing agency. The client wanted a film that showcased staff enthusiasm, company culture, and the ethos driving the business. The goal was to produce authentic advocacy through the voices of the employees themselves.

Our Approach
From inquiry to delivery, we filmed the project in just one week. On Wednesday, we visited SINE Digital for a recce, meeting the team and identifying strong filming locations. We then created a quick script and brief on site. Our in-house team prepared the equipment to start filming the next day.

We coordinated the day to capture key moments that highlighted team dynamics. We set up an upstairs interview area, giving everyone a platform to speak from the heart while reducing setup time. Meanwhile, a second camera operator filmed daily activities downstairs using a variety of camera setups to capture the energy of the workplace.

Post-Production and Impact
In post-production, we transcribed 25 interviews and selected the best clips to create a cohesive story. We intercut footage, added dynamic music, and worked closely with the client to refine messaging. The final film presents SINE Digital authentically, showcasing both the staff and the company culture.

Results
The resulting brand film highlights genuine employee advocacy and the energetic, creative spirit of SINE Digital. By putting the spotlight on the people behind the brand, the film communicates authenticity and passion. Staff engagement shines on camera, proving that employees are the strongest advocates a company can have.