The Dance of AI

Client

FICO

Distribution

Company Website + Conference Launch

Expertise

Business Comms

Service(s)

Concept Creation + Concept Led + Editing + Filming + Graphics & Animation + Music Selection & Rights Clearances + Script Writing + Voiceover

Location

London, New York

Dancers

Charlotte Wildrianne & Myles Brown

Director

Paul Ver Bruggen

Director of Photography

John Craine

Graphic Animation

John Bell

Editor

Tom Newman

Composer

Leon Jean-Marie

Voiceover

Paula Bacon

Executive Producer

Steve Maud

Client Manager

Duncan Walsh

When the fintech company FICO requested a film that would kick their annual conference off with a bang, they took a leap of faith with this one.

And it paid off.

From commissioning two talented dancers, to bespoke music and a script that tied the evolution of AI to the present day, we created an art-piece that received standing ovations amongst a 1400 strong audience and established the metaphor of AI as a dance that became the central theme for this four day conference in New York.

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