When the fintech company FICO requested a film that would kick their annual conference off with a bang, they took a leap of faith with this one.
And it paid off.
From commissioning two talented dancers, to bespoke music and a script that tied the evolution of AI to the present day, we created an art-piece that received standing ovations amongst a 1400 strong audience and established the metaphor of AI as a dance that became the central theme for this four day conference in New York.
Instabooth: A Penny for Your Thoughts
We asked delegates at FICO World two questions: "What was you best decision?" and "What was your worst decision?"
We recently got back from the Fontainebleau Hotel, Miami Beach where FICO were hosting their annual conference on Big Data, Artificial Intelligence and business responses to this new changing landscape. This gave us a perfect opportunity to road-test the InstaBooth, our latest innovation in how to engage through video and just one part of a whole package of video content we offered.
The InstaBooth carries the ethos of capturing thoughts on film, asking delegates passing by to take a moment to sit in a comfortable chair and relax, away from the busyness of this buzzing conference. It’s a simple pop-up tent setup equipped with a camera, ring-light and microphone.
FICO San Jose: Flagship Film
Drawing in the right candidate for a job is difficult, which is why FICO commissioned a suite of recruitment films from us.
In the new tech world, the recruitment market is incredibly saturated, especially in Silicon Valley where companies like Google, Meta and Uber are fighting to get the best talent. Drawing in the right candidate for a job is difficult, and so FICO commissioned a suite of recruitment films from us to do just that.
FICO were particularly interested in a film that spoke directly to the young tech market, so rather than just showing the polished corporate face of the company, FICO felt confident enough to say “Here are our people, and this is what they love”. We spent four days behind the scenes with the company meeting the dynamic team working out of their San Jose office to see what really goes on under the hood.