The Birth of Surfers Not Street Children

Client

British Airways

Distribution

Social Media

Expertise

Branded Content + Charity Partnerships + Social Impact

Service(s)

Concept Creation + Editing + Filming + International + Reversioning + Script Writing

Location

Durban, South Africa

SHOOTING PRODUCER DIRECTOR

Steve Maud

EDITOR

Elena De Palma

PRODUCTION MANAGER

Rachael Mclean-Anderson

As part of our long-standing relationship with British Airways’ Community Investment team, Cloud9Media spent time in Durban, South Africa with Tom Hewitt and his crew of ex-street kids now-surfing professionals know as Surfers Not Street Children. Apart from their partnership with Comic Relief, British Airways offer annual bursaries to individual projects around the world that they feel are providing long-term sustainable development to the community. Durban has a long history of homelessness and street crime, so a surfing project that can engage young street-children and give them some life-changing guidance can making a huge impact. Once we actually managed to get all the kids in the same place at the same time (“it’s like herding cats” said Tom in despair) hanging out with these bright enthusiastic young guys was the highlight – you could feel the energy coming from them, all buzzing from the experience of surfing and being filmed. One requested a coffee with seven sugars which probably contributed to the general energy level.

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