The Birth of Surfers Not Street Children

Client

British Airways

Distribution

Social Media

Type

Corporate Sustainability

Location

Durban, South Africa

SHOOTING PRODUCER DIRECTOR

Steve Maud

EDITOR

Elena De Palma

PRODUCTION MANAGER

Rachael Mclean-Anderson

As part of our long-standing relationship with British Airways’ Community Investment team we spent time in Durban, South Africa, with Tom Hewitt and his crew of ex-street kids now-surfing professionals known as Surfers Not Street Children.

Apart from their partnership with Comic Relief, British Airways offer annual bursaries to individual projects around the world that they feel are providing long-term sustainable development to the community. Durban has a long history of homelessness and street crime, so a surfing project that engages young kids and give them some life-changing guidance can make a huge impact.

Once we actually managed to get all the Surfers Not Street Children kids in the same place at the same time (“it’s like herding cats” said Tom in despair) hanging out with these bright enthusiastic young guys was the highlight – you could feel the energy coming from them, all buzzing from the experience of surfing and being filmed. One even requested a coffee with seven sugars which probably contributed to the general energy level.

This film is another great example of how we approach the subject matter of our CSR film projects in a way that shines a light on the great work that some of the world’s leading brands are doing on the ground. By highlighting the purpose that drives these leading brands, our films showcase their philanthropy and the positive impact they’re having on communities around the world.

Related Videos

BA Flying Start: The Ripple Effect

Two stories of two lives impacted by the ripple effect of Flying Start.

BA Flying Start: a £20 million celebration

To celebrate £20 million donations to Flying Start, BA commissioned a film using footage from all the projects we've done with them so far.

BA Flying Start 10th Anniversary

A celebration of partnership to mark the 10th anniversary of British Airways' Flying Start fundraising programme.

BA Flying Start – The Power of Sport

Life through the eyes of 3 British Airways cabin crew and the Flying Start projects they visit in Sheffield and Johannesburg.