As part of our long-standing relationship with British Airways’ Community Investment team we spent time in Durban, South Africa, with Tom Hewitt and his crew of ex-street kids now-surfing professionals known as Surfers Not Street Children.
Apart from their partnership with Comic Relief, British Airways offer annual bursaries to individual projects around the world that they feel are providing long-term sustainable development to the community. Durban has a long history of homelessness and street crime, so a surfing project that engages young kids and give them some life-changing guidance can make a huge impact.
Once we actually managed to get all the kids in the same place at the same time (“it’s like herding cats” said Tom in despair) hanging out with these bright enthusiastic young guys was the highlight – you could feel the energy coming from them, all buzzing from the experience of surfing and being filmed. One even requested a coffee with seven sugars which probably contributed to the general energy level.
BA Flying Start: The Ripple Effect
Two stories of two lives impacted by the ripple effect of Flying Start.
Working in partnership with Comic Relief and building on our understanding of British Airways’ brand requirements, we devised a concept for this Flying Start inflight fundraising film, based on capturing real interviews with the real change-makers of the future from two sides of the world. The premise of the film is to show how the ripple effect of our actions can have a wide-reaching impact.
This film was played 40 minutes before landing on all of British Airways’ mid- and long-haul flights.
Flying Start has raised over £25 million to date from inflight and colleague donations.
BA Flying Start: a £20 million celebration
To celebrate £20 million donations to Flying Start, BA commissioned a film using footage from all the projects we've done with them so far.
The delivery of a project shouldn’t be the end of the road for your footage.
To celebrate hitting £20 million in donations with their Flying Start campaign, British Airways commissioned us to make a compilation film using footage from all of the projects we’ve done with them so far.
Reusing footage reminds your audience of the incredible work you’ve done, while also maximising your return on investment for each project. This is a great example of how we’re able to incorporate our client’s own footage into re-edits.
BA Flying Start: South Africa
Getting the best start in life can make all the difference.
In the latest of our ongoing relationship with British Airways and Comic Relief, this time we took our cameras to a baby club in the outskirts of Cape Town, to se how Flying Start helps provide the best start in life for mothers living with HIV and their little ones.
All storyboards go out the window when faced with toddlers on the loose; that energy was manifest in the film!
BA Flying Start – The Power of Sport
Life through the eyes of 3 British Airways cabin crew and the Flying Start projects they visit in Sheffield and Johannesburg.
This is a longer Flying Start film used by British Airways internally to raise awareness for their massive fundraising mechanism, off the back of the in-flight film that is currently running on all long-haul flights.
For this film we went for life through the eyes of three British Airways cabin crew, and the two projects they visited in Sheffield and Johannesburg.
Seeing the world of others through the eyes of passionate champions for the brand is a great formula to share experiences and get people thinking along the same lines.