Driven by Purpose
A sense of purpose is fundamental to the staff of this unique logistics company.
Client: World Courier
Sector: Corporate Comms
As more organisations are realising these days, it’s not so much what we do as why we do it. This film looks at the sense of purpose that drives the staff of biopharma logistics company World Courier, every day.
Using a device called EyeDirect that allows interviewees to look directly at camera while seeing the reflection of the interviewer in the lens, we made sure everything was set to get the most heart-felt comments on what was clearly an important issue for all staff at this global company.