As more organisations are realising these days, it’s not so much what we do as why we do it. This film looks at the sense of purpose that drives the staff of biopharma logistics company World Courier, every day.

Using a device called EyeDirect that allows interviewees to look directly at camera while seeing the reflection of the interviewer in the lens, we made sure everything was set to get the most heart-felt comments on what was clearly an important issue for all staff at this global company.

In a world where people see debt spiralling out of control, this company is helping financial institutions offer their end-users the very best service through compassion in finance, to lift them out of poverty.

Travelling out to Ed’s ranch and then to his offices in Fairfax Virginia, we got a great insight in to what makes his leadership style so unique and yet appropriate for the type of service C&R Software offer. It was a great chance to get under the skin of what really makes Ed tick.

Commercial partnerships bring out the best in companies. Collaboration, transparency and trust are just some of the key takeaways that these relationships foster.

Our focus on this recent film for FICO was to define what partnerships mean to them and their customers.