Penguin Random House
Company Website + Linkedin
Product & Brand Marketing
London
Hannah Evans
Steve Maud
Kaisa Kotkas
Freddie Maud
As part of our Behind the Scenes series on the publishing process, we followed Tom to get an insight into the life of a publicist. It is, as you might expect, a very busy one!
The suite of films has a permanent home on the Penguin Random House website, and to date the series has over 52k views on LinkedIn.
Part of a suite of films we made for Penguin Random House this year, this first film looks at the crucial role the editor plays in getting a book published.
Penguin Random House
Company Website + Linkedin + Social Media
Product & Brand Marketing
London
Hannah Evans
Steve Maud
Kaisa Kotkas
Freddie Maud
As part of a whole suite of day-in-the-life films we have made for Penguin Random House this year, this first film looks at the crucial role the editor plays in getting a book published.
This series of films are housed on the Penguin Random House Careers website.
When published on LinkedIn it received 3k views within the first day of publishing – and the YouTube version has gone on to generate over 74,000 views to date.
With the growing popularity of Audiobooks, Penguin Random House (PRH) wanted to showcase the quality of the craft and effort that goes into make an audiobook.
Penguin Random House
Conference Launch + Social Media
Product & Brand Marketing
London, UK
Steve Maud
Courtney Wright
Hannah Evans
Jez Hunziker
Helen Button
With the growing popularity of Audiobooks, Penguin Random House (PRH) wanted to showcase the quality of the craft and effort that goes into make an audiobook. The brief was to give the viewer an inside look ‘behind the curtain’ and showcase the production process.
Shown at the annual conference showcasing the departments achievements the video was received so well it was marked as the highlight of the conference by the CEO of PRH.
A look at how Penguin Random House's campaign to celebrate the release of Michelle Obama's 'Becoming' has an impact beyond the bookshelf.
Penguin Random House
Internal Comms
Event Coverage
London, UK
Steve Maud
Bruna Amaral
Matt Robinson
Luke Williams
Michelle Obama’s new memoir ‘Becoming‘ was the best-selling book of 2018, and to celebrate its release Penguin Random House created a campaign that included retailers, murals, and newspaper front pages that culminated in a £5 staff sale of the book at all of their PRH sites across the country, with all of the money going towards the Advocacy Academy, a youth project based in Brixton.
We captured the festivities in a video to memorialise the event and celebrate Michelle’s story.