Penguin Random House
Internal Comms
Event Coverage
London, UK
Steve Maud
Bruna Amaral
Matt Robinson
Luke Williams
Michelle Obama’s new memoir ‘Becoming‘ was the best-selling book of 2018, and to celebrate its release Penguin Random House created a campaign that included retailers, murals, and newspaper front pages that culminated in a £5 staff sale of the book at all of their PRH sites across the country, with all of the money going towards the Advocacy Academy, a youth project based in Brixton.
We captured the festivities in a video to memorialise the event and celebrate Michelle’s story.
With the growing popularity of Audiobooks, Penguin Random House (PRH) wanted to showcase the quality of the craft and effort that goes into make an audiobook.
Penguin Random House
Conference Launch + Social Media
Product & Brand Marketing
London, UK
Steve Maud
Courtney Wright
Hannah Evans
Jez Hunziker
Helen Button
With the growing popularity of Audiobooks, Penguin Random House (PRH) wanted to showcase the quality of the craft and effort that goes into make an audiobook. The brief was to give the viewer an inside look ‘behind the curtain’ and showcase the production process.
Shown at the annual conference showcasing the departments achievements the video was received so well it was marked as the highlight of the conference by the CEO of PRH.
A pop-up bookshop dedicated to championing women and gender non-binary people of colour
Penguin Random House
Internal Comms
Event Coverage
London, UK
Steve Maud
Hannah Evans
Hannah Evans
Luke Williams
To celebrate the launch of Michelle Obama’s new memoir, Penguin Random House partnered with online magazine gal-dem to bring London a pop-up bookshop dedicated to championing women and gender non-binary people of colour.
With literature spanning countless genres of fiction and non-fiction, exclusively from women and gender non-binary people of colour, Cloud9Media were brought on board to document the shop’s creation with interviews with gal-dem’s founders and the bookstore staff bringing this project to life. The message of togetherness and shining a light on stories that are not often heard is core to Cloud9Media’s beliefs and made working on this project a truly rewarding experience.
An amazing insight into the craftsmanship that goes into producing this exclusive line of bookcases for Penguin Shop.
Penguin Random House
Company Website + Social Media
Product & Brand Marketing
London, UK
Steve Maud
Steve Maud
Helen Button
Bruna Amaral
Two days spent at the Isokon Plus workshop in Hackney Wick gave us amazing insight into the craftsmanship that goes into producing this exclusive line of unique bookcases for Penguin Shop.
When shooting this film carpenter-craftsman Mark Smith mentioned the physical movement required to make an integral piece of furniture. This prompted us to select a beatbox soundtrack married with the sounds of his workshop, to reflect the balletic movement of working in rhythm.