Michelle Obama ‘Becoming’ launch

Client

Penguin Random House

Distribution

Internal Comms

Expertise

Branded Content + Events + Social Impact

Service(s)

Concept Creation + Editing + Filming

Location

London, UK

SHOOTING PRODUCER DIRECTOR

Steve Maud

ASSISTANT PRODUCER

Bruna Amaral

EDITOR

Matt Robinson

PRODUCTION MANAGER

Luke Williams

Michelle Obama’s new memoir ‘Becoming‘ was the best-selling book of 2018, and to celebrate its release Penguin Random House created a campaign that included retailers, murals, and newspaper front pages that culminated in a £5 staff sale of the book at all of their PRH sites across the country, with all of the money going towards the Advocacy Academy, a youth project based in Brixton.

Cloud9Media captured the festivities in a video to memorialise the event and celebrate Michelle’s story.

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