Michelle Obama ‘Becoming’ launch

Client

Penguin Random House

Distribution

Internal Comms

Type

Event Coverage

Location

London, UK

SHOOTING PRODUCER DIRECTOR

Steve Maud

ASSISTANT PRODUCER

Bruna Amaral

EDITOR

Matt Robinson

PRODUCTION MANAGER

Luke Williams

Michelle Obama’s new memoir ‘Becoming‘ was the best-selling book of 2018, and to celebrate its release Penguin Random House created a campaign that included retailers, murals, and newspaper front pages that culminated in a £5 staff sale of the book at all of their PRH sites across the country, with all of the money going towards the Advocacy Academy, a youth project based in Brixton.

We captured the festivities in a video to memorialise the event and celebrate Michelle’s story.

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