Commercial partnerships bring out the best in companies. Collaboration, transparency and trust are just some of the key takeaways that these relationships foster.

Our focus on this recent film for FICO was to define what partnerships mean to them and their customers.

Understanding how technology works is important, but the impact it has on all of us is possibly its greatest selling point. Digital Jane was a series created for FICO that helps customers understand the capabilities of their technology from the consumer perspective.

Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters. The response was so positive, FICO have used them to show their own engineers the fruits of their labour.

This series now enjoys pride of place on the FICO website.

This film quite literally kicked off FICO World ’22 with a bang (watch it and you’ll understand why!). Telling the story of how revolutions throughout history have been a positive force for change with ‘Applied Intelligence’ (think of it as AI 2.0) being the most recent.

This film was created using voiceover, stock shots, sound design and graphics. The production had an international flavour using a graphics animator and voice over artist in South Africa, script writer in London and editor in the US.

Every year, US fintech company FICO engage a wide network of their customers in an action-packed 3 day FICO World event that sees 1500+ attendees come from all over the world to learn about the company’s latest developments.

Their technology helps businesses from many different countries and industries optimise their processes and models using AI & machine learning. Cloud-based in nature, the FICO Platform allows businesses to create bespoke hyper-personalised experiences, give wider access to fair use of unbiased data, and create models that resonate with customer expectations.

As FICO’s media partner of choice for over 10 years, we’ve assisted them in the evolution of their brand messaging. In the run up to and during this year’s event, we created a mixture of video assets, each with a unique purpose:

• set the scene for the event
• establish thought leadership
• capture learnings and insights
• explain use cases of the software
• harness testimonials
• celebrate the good times
• secure bookings for the following year

A suite of assets of this nature is a great investment to make an event go off with a bang, and generate value well beyond the event period.

This film summarises how we did it through our offering of a range of services that capture the beating heart of any event:

• Live streaming
• Delegate interviews
• Onsite editing
• Pop-up studios
• Event summary & promo films
• Licensed drone operation