This film is one of a four part series for Nice Rice, winners of The Future of Food 2024, made with footage that company owner Fergus obtained on a recent trip to India, filmed by a local cameraman.

Let’s face it, although being an inspired entrepreneur, Fergus is better in conversation than when reading off a script. So we decided to do an audio-only interview – podcast-style – to put him at ease away from the bright lights and cameras, allowing him to speak naturally. We chopped a long conversation down in to 4 standalone films, that our in-house editor Bruno turned in to some really cool, punchy films for social media.

And with their offices across the corridor from ours in the Shepherds Building, collaborating on this project couldn’t have been easier. We get a lot of free rice now – and it’s quite nice!

See the series on Instagram.