Medical Research Council: Commercial Impact
Client
Medical Research Council
Distribution
Company Website + Linkedin + Social Media + YouTube
Location
Europe
Producer
Katia Herault
Director / Camera operator
Steve Maud
Editor
Bruno Miles
Colour Grade
Radiant W12
As part of a package for the Medical Research Council (UKRI) this film looks at the actionable outcomes of the groundbreaking research they do. It’s not just theories but practical applications that are already deriving commercial returns.
Cloud9Media created this film along side a hero brand anthem, piggybacking off a larger high-end shoot to make not only this single film, but three standalone stories.
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Medical Research Council: The Power To Dream
How can we extend life? What causes cancer cells to mutate? Just some of the big questions they ask at MRC.
Medical Research Council: The Power To Dream
Client
Medical Research Council
Distribution
Company Website + Linkedin + Social Media + YouTube
Types
Ads & Campaigns
Location
Europe
Executive Producer
Steve Maud
Producer
Katia Herault
Creative Director
Charlie Yuille
Director of Photography
James Taylor
1st Assistant Camera / Gaffer
Sam Ferguson
Spark
Edward Browne
Runner
Tom Stopher
Hair & Makeup
Vinca Vanessa
This film was created as part of a package for the Medical Research Council (UKRI) – offering a brand film and then an accompanying commercial film that looks at the actual work they do in more practical terms.
Working with an award-winning Creative Director and Director of Photography, we turned the staff of MRC into actors, and their laboratories in to sets as we delivered on a creative that reflects the open-minded, human-centric thinking required to solve some of the biggest problems in life. What causes cancer cells to mutate? What can flies teach us about our own DNA? How can we extend life?
The challenge was how to turn some of the world’s most advanced, future-looking research in to something palatable for the public, connecting quite abstract developmental research in to something that will benefit society.
We focussed on the creative process behind dreaming the impossible, asking the right questions to elicit unimaginable answers.
FIND: Diagnosis At Your Fingertips
Transforming schistosomiasis detection with a rapid test that will transform diagnosis in low-income countries.
FIND: Diagnosis At Your Fingertips
Client
FIND
Distribution
Company Website + Press
Types
Explainer + Impact & Testimonial
Location
Africa
Camera
George Muiruri
Editor
Rebecca Gin
Producer
Bruna Amaral
Scripting
Steve Maud
Production Management
Danny Panthaki
A locally shot film, told by locals, for the wider world and putting the focus on how developments in technology now put diagnosis at your fingertips.
Innovation is fundamental to achieving elimination of Neglected Tropical Diseases and FIND wanted the drivers of this important project to tell their own story.
With travel restrictions in place we went to our trusted and incredibly hardworking contact, cameraman George Muiruri, who followed a day in the life with the team running this prototype test for schistosomiasis in Kwale, Kenya.
This is a good illustration of how we apply our approach of working with local film crew to make the most of their expertise and knowledge, whilst reducing the environmental footprint that film production has historically been associated with.
World Courier: Driven by Purpose
A sense of purpose is fundamental to the staff of this unique logistics company.
World Courier: Driven by Purpose
Client
World Courier
Distribution
Company Website + Linkedin + Social Media
Types
Company Culture
Location
Europe
Camera operator
Muchengeti Madhovi
Camera operator (2)
Benny van Leeuwen
Producer / Director
Steve Maud
Camera Assistant
Bruna Amaral
Editor
Bruna Amaral
Budget
Corporate brand films starting from £10K
The world courier purpose film shows what drives World Courier staff every day. The client wanted a story that highlighted how employees’ values shape the company’s culture and operations. Their brief was to capture real, heartfelt insights while keeping the film professional, engaging, and visually clear.
We used the EyeDirect device so interviewees could look at the camera while seeing the interviewer’s reflection. This setup created a relaxed environment and encouraged staff to share honest thoughts about what motivates them. Careful framing, simple cinematography, and attentive interviewing made each story clear and relatable.
The film focuses on World Courier’s purpose-driven approach to biopharma logistics. Staff explain why their work matters, showing the shared values behind the company’s global operations. The stories also communicate World Courier’s culture to clients and partners, proving the company cares not just about what it does, but why.
The world courier purpose film turns abstract ideas about purpose into a clear, engaging story. It strengthens employee engagement, inspires viewers, and reinforces the company’s reputation as a global, people-driven organisation.