MDP Social Series: Total Coverage

Client

Mectizan Donation Programme

Distribution

Company Website + Social Media + YouTube

Type

Life Sciences

Location

Global

Director:

Steve Maud

Creative Producer:

Joana Soares

Editor:

Bruno Miles

Fixer:

Bruno Matumbi

Camera Assistant:

Peter Ngwale

Animation:

POD LDN

This film is part of a larger series we produced for the Mectizan Donation Program in which we detail the full history and journey of Mectizan pills. From the initiation of testing Ivermectin as a treatment for Onchocerciasis and on to the rollout of its distribution across the world, the series shares the success of a simple yet effective way to bring life-changing results to many millions of people worldwide.

In this, the 3rd film of the 5-part series, we highlight the pivotal role of Community-Directed Distributors who play a key role in Mectizan donation. These volunteers ensure that members of their communities have constant access to treatment for Onchocerciasis and Lymphatic Filariasis, and reach some of the most remote parts of their countries in order to ensure these diseases can be eliminated.

We treated this particular episode like an action film, where CDDs are our hero. With fast and engaging montages we wanted to make sure the viewer is as impressed with these volunteers work as we are.

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