Justice4Windrush Film: ‘Why’
Client
Annie Lennox, Justice4Windrush
Distribution
Broadcast + Company Website + Press + Social Media + YouTube
Location
Europe
Producer:
Colin MacFarlane
Director:
Steve Maud
DOP:
Rick Joaquim
Assistant Producer:
Molly Drnec
1st Assistant Director:
Joana Soares
BTS Producer:
Katia Hérault
Production Manager:
Yvonne Hamilton
1st Assistant Camera:
Christian Wood
2nd Assistant Camera:
Luke de Borde
2nd Assistant Director:
Kim Robinson
Gaffer:
Charlie Relph
Spark:
Brook Williams
Spark:
Gianni Morreale
Grip:
Scott Rhodes
Projectionists:
Duncan Walsh, Bruno Miles
Data Wrangler:
Jack River
Hair & Makeup:
Sue Michael
Hair & Makeup Trainee:
Sadiye Iver
BTS Camera:
Matt Crisp
Stills:
Des Willie
Stills:
Dan Massie
Music mixing & Mastering:
Harry Fetherstonhaugh
Justice4Windrush Film
Client Brief
The Justice4Windrush film was created to raise awareness of the injustices faced by the Windrush generation. Following the 2012 Hostile Environment policy, over 16,700 Caribbean-born British citizens were wrongly classified as immigrants. This caused significant hardship for the original arrivals and their descendants. The client wanted a film that brought together the Windrush community, celebrities, and activists to amplify these stories and demand accountability.
Our Approach
The idea began with discussions between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox. From there, we developed a full campaign concept built around a central film. We invited contributions from prominent figures in music, theatre, law, and activism. This included Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, Hannah Waddingham, Adrian Lester, Danny Sapani, Eddie Marsan, Jay Blades MBE, and musical artists such as Leee John, Jazmine Flowers, Don Letts, AJ Tracey, Hak Baker, Mega, and Cashh.
We also collaborated with some of the UK’s most talented filmmakers to craft a visually compelling, emotionally resonant piece. By combining personal testimony, archival material, and cinematic storytelling, the film highlighted the lived experiences of the Windrush generation while uniting contributors in a show of solidarity.
Impact and Results
The resulting Justice4Windrush film demonstrates the power of film to inform, connect, and mobilize audiences. It provides a platform for voices that have long demanded redress. The campaign has fostered awareness, inspired discussion, and strengthened calls for justice. While the film is now widely shared, the story it tells continues: the fight for Windrush justice carries on.
To see how the film came together, watch our behind-the-scenes feature, which shows the collaboration, creativity, and dedication that brought this historic project to life.
Related Videos
Justice4Windrush: Why – Behind The Scenes
Windrush activists and advocates for redress, celebs, musicians, lawyers and a top film crew: this is how they all came together.
Justice4Windrush: Why – Behind The Scenes
Client
Cloud9Media, Justice4Windrush
Distribution
Company Website + Linkedin + Social Media + YouTube
Types
Event Coverage
Location
Europe
Director:
Steve Maud
Producer:
Katia Hérault
Editor:
Jack River
Camera:
Charlie Parish
Camera:
Matt Crisp
Production Manager:
Yvonne Hamilton
Sound:
Charlie Parish
Providing an insight into a solidarity campaign, our Justice4Windrush behind the scenes film is a glimpse of how one of the most important stories we’ve ever told came together.
It started with a phone call from Tara, assistant to Annie Lennox and long-time collaborator. Actor Colin McFarlane was at a funeral for Caribbean-born WW2 Flight Sergeant Peter Brown, and needed a photographer. After Annie read Colin’s article about how his father had had to apply for a special permit to be allowed to land back in the UK after flying sorties for the RAF during the war, she asked how she could help.
From that point on, our collaboration developed into what became the Justice4Windrush campaign. Our big idea was to bring the great and the good together to raise awareness.
As shown in our Justice4Windrush behind the scenes film, they came together from the music industry, theatre, film and the law profession to help get the message out there to as many people as possible. The Windrush scandal has affected so many that we received a wonderful response. And importantly, we were also able to connect with the many people whose lives have been directly and disastrously impacted. This allowed us to get a representative spread of victims of the injustice assembled into one place at one time to share their story.
The end result is our film ‘Why’, which can be viewed here. And, as this was such an important campaign, we also went about capturing the action behind the scenes. Beyond what we were filming, this was a unique moment that brought everyone connected by Windrush together for the first time. As this was the birth of a new community dedicated to changing the status quo, we saw the opportunity to capture the story behind the story.
The Windrush story is not over. The Home Office scandal is not over. The fight for justice continues.
To show your support for Justice4Windrush, sign the open letter at justice4windrush.org
And to read about how the Justice4Windrush campaign came together, read our article ‘Justice4Windrush: How We Did It’, on our News page.
Annie Lennox & Mary’s Meals
Annie Lennox visits Mary's Meals at a school in Malawi.
Annie Lennox & Mary’s Meals
Client
Annie Lennox
Distribution
Company Website + Fundraising Gala
In 2012, our creative director had the chance to spend a week in Malawi with Annie Lennox, as she went to visit some of the projects supported by her foundation, SING.
Mary’s Meals are a large NGO providing daily porridge to thousands of children across Africa. This allows them to concentrate and draws them to school, helping create brighter futures.
The organisation grew out of a charity called Scottish International Relief (SIR), which was set up after Magnus MacFarlane-Barrow and his brother Fergus took aid from their home in Scotland to Bosnia-Herzegovina, during the conflict in 1992. Mary’s Meals was then created in 2002 after Magnus visited Malawi during a famine and met a mother dying from AIDS. When Magnus asked her eldest son Edward what his dreams were in life, he replied simply: “I want to have enough food to eat and to go to school one day.”
Began by feeding just 200 children in Malawi in 2002, today Mary’s Meals feed 2,429,182 hungry children every school day across 18 countries.
FICO: Breaking the Bias
A fascinating journey into how FICO was instrumental in breaking the gender bias of credit scores.
FICO: Breaking the Bias
Client
FICO
Distribution
Company Website + Conference Launch + Linkedin
Types
Explainer + Impact & Testimonial + Branded Content
Location
USA
Producer
Nat Low
Executive Producer
Duncan Walsh
Camera
Leonard Levy
Editor
Chris Leggat
When we create films, we always strive to humanise the story, by getting to the heart of the matter – and in this case, there was a very compelling backstory that deserved to be told.
Launched in the 1960s, the introduction of FICO’s credit scoring was a game changer that helped level the playing field for women when it came to accessing loans for homes and cars. This was a fascinating journey into how the company was instrumental in breaking the bias of the past, and a powerful and inspiring message to capture on film. Films that deal with addressing fairness strike a particular chord for us given it plays a pivotal role in our company ethos.