Jay Blades MBE: Justice4Windrush social edit

Client

Justice4Windrush

Distribution

Social Media

Type

Purpose

Location

London

Director:

Steve Maud

Producer:

Katia Hérault

Editor:

Bruno Miles

Camera:

Matt Crisp

Having struggled through racism, poverty and dyslexia Jay Blades MBE has risen to become one of the UK’s most recognised TV presenters and furniture restorers. It’s perhaps no coincidence that his belief in the restoration of objects stems from a belief that humans too can be repaired, fixed and rejuvenated.

Growing up in the working class area of Hackney in London, he first experienced racism at school and has since gone on to champion black artisans and act as a mentor whose example opens up paths for those who have historically been excluded. Using his profile as a prominent personality, Jay Blades has supported and stood in solidarity with the Justice4Windrush campaign.

About the Justice4Windrush campaign

What started as a discussion between our MD, Steve Maud, actor Colin McFarlane, and Annie Lennox grew to become the fully-fledged Justice4Windrush campaign brought to life through film. Among the prominent voices brought together are Baroness Doreen Lawrence, Former Police SI Leroy Logan MBE, stars of film and screen such as Hannah Waddingham, Adrian Lester, Danny Sapani and Eddie Marsan, and a long list of musical icons such as AJ Tracey, Leee John, Don Letts, Hak Baker, Mega and Cashh, in addition to Windrush activists who have long called for redress.

The Windrush generation refers to Caribbean migrants who arrived in the United Kingdom between 1948 and 1971, in the aftermath of World War II. These individuals were invited to help rebuild Britain after the war and fill labour shortages in various sectors such as transportation, healthcare, and public services. Despite their contributions to British society, they have faced systemic racism, discrimination, and difficulties in obtaining documentation to prove their legal status in the UK.

In 2012 the Home Office’s ‘Hostile Environment’ policy led to the mass violation of rights of the Windrush generation and their descendants. As a result, more than 16,000 British citizens were misclassified as illegal immigrants. Many were wrongfully detained, deported and lost access to essential services.

In giving their stories the platform they deserve, this historic campaign shows how our films can bring people together, bridge divides and level the playing field.

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