FICO: Be An Intelligence Hero
Client
FICO
Distribution
Company Website + Conference Launch + Linkedin + Social Media
Location
USA
Director:
Steve Maud
Editor:
Steve Maud
Camera:
Steve Maud, Charlie Parish
Production Manager:
Yvonne Hamilton
Executive Producer:
Duncan Walsh
Event-based Brand films
Starting from £1K
FICO World Intelligence Hero Interviews – Capturing the Voices of Attendees
Client Brief
FICO asked us to create a series of FICO World Intelligence Hero interviews to capture attendee insights and personal reflections during FICO World 2023. They wanted films that celebrated delegates as “heroes of change,” highlighting their connection to AI and innovation. The client also required content that was engaging, shareable, and suitable for multiple channels.
Our Approach
To deliver, we developed the Hero Booth, refined over years at large events. Delegates entered a quiet, soundproof space, where we asked questions designed to provoke spontaneous, genuine responses. The Hero Booth format encouraged attendees to speak authentically.
We opened the 1,500+ delegate event with a theme-setting film on AI and empowerment. Then, the Hero Booth interviews captured attendee reflections. We used these interviews to produce a closing film that reinforced the event’s themes and celebrated the impact of delegates’ work.
By asking all participants the same 3–5 questions, we created a series of FICO World Intelligence Hero interviews from a single session. Consequently, dozens of delegates could appear across multiple edits, providing content for social media and ongoing engagement. The careful editing, music, and sequencing highlighted human expression and made complex topics relatable.
Impact and Results
The Hero Booth transformed delegates into spokespeople and ambassadors. These films strengthened engagement, increased social sharing, and showcased innovation-driven work. Overall, the series demonstrates how human-focused storytelling can extend an event’s reach and give technology a relatable, authentic voice.
Related Videos
Cloud9Media: Event Filming Showreel
We do events. Of all shapes and sizes.
Cloud9Media: Event Filming Showreel
Client
Cloud9Media
Distribution
Conference Launch + Fundraising Gala + Internal Comms + Linkedin + Sales Presentation + Social Media + YouTube
Types
Event Coverage
Location
Africa, Europe, USA
Editor
Jack River
Producer
Steve Maud
General input
The Cloud9 Team
Event filming services by Cloud9Media.
We get asked to cover many kinds of events, from a pop-up book-launch for Penguin, to a 1500-strong fintech conference with delegates from around the world. You’ll even find us at fundraising events sweated out by steadfast supporters . In each case, all are dreams and visions that are being lived out in the moment, a performance no-one can afford to miss.
Every gathering of people will have its magic moments, key touch-points that we’ve become honed at predicting over years of event capture. And not only do we film on location with the best filming and editing crew – we’ll help you design a content strategy that works to your budget. Because we want to make sure your story reaches its destination safely, speaking to your network in your language, to help you grow your ecosystem exponentially.
Our event services include:
- Creative concept, content strategy, strategic support
- Onsite filming, editing and delivery
- End-to-end editorial support from experienced C9M team
- Client inclusion at every stage of the process
- Logistics, recces and scheduling
- Crewing / resourcing / permits
- Multi-platform same-day delivery for social media, plus sizzle reels for future signups and future content capture
- Event opener films, onsite delegate and speaker testimonial soundbites, product demos, event summaries, infographics
We love capturing the intelligence, insight and excitement of when great people get together.
Get in touch to see how we can help maximise your moment.
FICO World: 2024 Event Opener
As the film partner for each year's event, our event opener film sets the theme and spirit for FICO World.
FICO World: 2024 Event Opener
Client
FICO
Distribution
Company Website + Conference Launch + Linkedin + Social Media + YouTube
Types
Explainer
Location
Europe
Director:
Steve Maud
Executive Producer:
Duncan Walsh
Producer:
Charlie Parish
Editor:
Misha Vertkin
FICO World Event Opener Film – Setting the Tone for 2025
Client Brief
As the film partner for each FICO World—the world’s leading data science and decisioning event—we produce the FICO World Event Opener Film. The client wanted a film that sets the theme, tone, and energy at the start of the week. It needed to inspire attendees while showcasing FICO’s platform and the impact of its users.
Our Approach
We first partnered with FICO World in 2014 in San Diego. Since then, we have refined our approach, creating films that combine clear storytelling, striking visuals, and immersive sound design. This year, we sent a 17-person crew to cover a full week, producing multiple assets, including the event opener.
The 2025 opener continues a three-year story arc. It frames attendees as “financial empowerment heroes,” highlighting how their work with the FICO Platform can transform consumer access to credit. This theme also shows the innovation behind FICO’s decisioning software. By focusing on these stories, we emphasized both the achievements of FICO’s clients and the impact of the platform itself.
Impact and Results
The film energized the audience and set the tone for the week. It reinforced key themes while celebrating attendees’ contributions. Additionally, it marked our 10th year as FICO’s nominated film partner, returning to San Diego where our journey began.
Overall, the FICO World Event Opener Film demonstrates how a clear story and engaging visuals can set the stage for a major event. It connects expert audiences, highlights client achievements, and celebrates a decade-long partnership in delivering high-impact content.
C&R: The Anatomy of Implementation
A look into how C&R Software approach software implementation for their customers.
C&R: The Anatomy of Implementation
Client
C&R Software
Distribution
Company Website + Linkedin + YouTube
Types
Event Coverage
Location
Europe, USA
Director
Steve Maud
Edit Producer
Nat Low
Editor
Phil O'Dea
Software implementation might not sound exciting, but the people who make it happen certainly are!
As a showcase of company culture, this was a great opportunity to capture the passion of their team when describing this important part of what defines them as a business.
Cloud9Media: Putting People In The Spotlight
Capturing people's authentic stories and putting them in the spotlight is how we create films that connect and inspire.
Cloud9Media: Putting People In The Spotlight
Client
Cloud9Media
Distribution
Company Website + Sales Presentation + Social Media
Types
Ads & Campaigns + Explainer
Location
Africa, Europe, USA
Producer:
Steve Maud
Editor:
Jack River
By putting people in the spotlight, we’re able to create films that feel authentic, compelling and relatable. To achieve this, we use an approach of always letting people speak their truth. In the process, we unearth the human interest and capture genuine advocacy.
This is why, for the last 15 years, we’ve honed our interviewing and storytelling expertise to put people in the picture.
Whether it’s the inspiring leaders at the top, passionate pioneers, or unsung heroes, we strive to create a space where people feel comfortable enough to speak straight from the heart. To show the human side of an organisation, we put its people in the spotlight, because employees, customers and beneficiaries make for the most convincing brand ambassadors.
To find out more about how we translate our love of people into films with impact, visit our People page.
FICO: Breaking the Bias
A fascinating journey into how FICO was instrumental in breaking the gender bias of credit scores.
FICO: Breaking the Bias
Client
FICO
Distribution
Company Website + Conference Launch + Linkedin
Types
Explainer + Impact & Testimonial + Branded Content
Location
USA
Producer
Nat Low
Executive Producer
Duncan Walsh
Camera
Leonard Levy
Editor
Chris Leggat
When we create films, we always strive to humanise the story, by getting to the heart of the matter – and in this case, there was a very compelling backstory that deserved to be told.
Launched in the 1960s, the introduction of FICO’s credit scoring was a game changer that helped level the playing field for women when it came to accessing loans for homes and cars. This was a fascinating journey into how the company was instrumental in breaking the bias of the past, and a powerful and inspiring message to capture on film. Films that deal with addressing fairness strike a particular chord for us given it plays a pivotal role in our company ethos.
Justice4Windrush: Why – Behind The Scenes
Windrush activists and advocates for redress, celebs, musicians, lawyers and a top film crew: this is how they all came together.
Justice4Windrush: Why – Behind The Scenes
Client
Cloud9Media, Justice4Windrush
Distribution
Company Website + Linkedin + Social Media + YouTube
Types
Event Coverage
Location
Europe
Director:
Steve Maud
Producer:
Katia Hérault
Editor:
Jack River
Camera:
Charlie Parish
Camera:
Matt Crisp
Production Manager:
Yvonne Hamilton
Sound:
Charlie Parish
Providing an insight into a solidarity campaign, our Justice4Windrush behind the scenes film is a glimpse of how one of the most important stories we’ve ever told came together.
It started with a phone call from Tara, assistant to Annie Lennox and long-time collaborator. Actor Colin McFarlane was at a funeral for Caribbean-born WW2 Flight Sergeant Peter Brown, and needed a photographer. After Annie read Colin’s article about how his father had had to apply for a special permit to be allowed to land back in the UK after flying sorties for the RAF during the war, she asked how she could help.
From that point on, our collaboration developed into what became the Justice4Windrush campaign. Our big idea was to bring the great and the good together to raise awareness.
As shown in our Justice4Windrush behind the scenes film, they came together from the music industry, theatre, film and the law profession to help get the message out there to as many people as possible. The Windrush scandal has affected so many that we received a wonderful response. And importantly, we were also able to connect with the many people whose lives have been directly and disastrously impacted. This allowed us to get a representative spread of victims of the injustice assembled into one place at one time to share their story.
The end result is our film ‘Why’, which can be viewed here. And, as this was such an important campaign, we also went about capturing the action behind the scenes. Beyond what we were filming, this was a unique moment that brought everyone connected by Windrush together for the first time. As this was the birth of a new community dedicated to changing the status quo, we saw the opportunity to capture the story behind the story.
The Windrush story is not over. The Home Office scandal is not over. The fight for justice continues.
To show your support for Justice4Windrush, sign the open letter at justice4windrush.org
And to read about how the Justice4Windrush campaign came together, read our article ‘Justice4Windrush: How We Did It’, on our News page.