Client Brief
Health Action International asked us to create a film showing how Tanzania and Kyrgyzstan are tackling the diabetes crisis. The goal was to highlight innovative, community-led solutions that inspire governments and organizations worldwide to invest in diabetes care.

Our Approach
The film follows Lucy, a dedicated volunteer in Tanzania, and Baktygul, a nurse in Kyrgyzstan. Together, they empower their communities through education, care, and grassroots action. To achieve this, we partnered with skilled local crews in both countries. In Tanzania, our Managing Director, Steve, guided the storytelling on location. Meanwhile, in Kyrgyzstan, local filmmakers brought expertise and understanding of the healthcare context.

Through these collaborations, we captured the real impact of their work. For example, Lucy’s peer-to-peer education equips families and children to prevent and manage diabetes. At the same time, Baktygul’s advanced training allows nurses to deliver life-saving care directly to patients’ homes. Consequently, hospitals experience reduced pressure and shorter waiting times.

Impact and Results
As a result, the film shows how grassroots efforts and systemic solutions can work together to tackle global health challenges. Moreover, it highlights the power of women leading change in their communities. The audience gains a clear view of how local action creates measurable improvements in healthcare.

Overall, this Health Action International film celebrates collaboration, innovation, and the potential of community-driven solutions. By combining authentic storytelling, local expertise, and clear messaging, it encourages action. It also demonstrates how countries can successfully confront the diabetes crisis. Ultimately, it proves that small, local initiatives can have a significant, lasting impact on people’s lives.

Client Brief
The World Health Organisation commissioned us to produce a film that empowers people living with disabilities, and amplifies disability inclusion to be shared on their social channels. The film needed to highlight both physical barriers, like access to health facilities, and social challenges, such as discrimination.

Our Approach
With a tight budget (WHO has been suffering severe budget cuts for reasons we all know about..) we had to think of innovative ways to bring the story to life. With no filming possible we relied on library stock-shots and footage provided by the WHO. The key thing was to feature voices of real people living with different disabilities. So we worked on a strong script which we sent out across the WHO to receive submissions.

Impact and Results
“I just wanted to say a big thank you for the excellent WHO video you produced on disability inclusion. It’s being used far and wide by the organization!

Merck Mectizan Donation Program Film

Client Brief
Merck asked us to create a film celebrating 5 billion Mectizan treatments donated for river blindness and elephantiasis. They wanted a piece to share with staff and show at their main factory in Haarlem. Therefore, the goal was to highlight the program’s scale, impact, and Merck’s long-term commitment.

Our Approach
First, we combined staff interviews from last year’s annual event with archival footage from years of filming the Mectizan Donation Program across multiple countries. This approach allowed us to show both the human and operational impact of the program.

Next, our MD, Steve Maud, composed a soundtrack called The Promise, inspired by Merck’s motto: “As much as needed, for as long as needed.” The music guided the narrative and emphasized the dedication behind the program. Additionally, by blending heartfelt interviews, historical footage, and cinematic visuals, we illustrated the difference 35 years of commitment has made to communities around the world.

Impact and Results
As a result, the film premiered at Merck’s annual event and received enthusiastic applause. It reinforced the Mectizan Donation Program as a cornerstone of Merck’s work and strengthened staff pride. Furthermore, the film helped secure additional funding for the program and increased awareness of the company’s global impact.

Overall, by telling the story of Merck’s long-term commitment, the film demonstrates how strategic content can educate, inspire, and celebrate at the same time. The Merck Mectizan Donation Program film commemorated a historic milestone and created a shared sense of purpose among staff. In this way, it made the scale and importance of the initiative tangible and meaningful for everyone who watched it.

Commissioned for the Mectizan Donation Program‘s annual event – held this year in Bogota – this film looks at the impact of PAHO (Pan American Health Organization), funded by the Carter Center. Whilst huge success has already been attributed to the donation program of Mectizan for River Blindness thanks to MSD/Merck, there are still 35,000 Yanomami Indians in the Amazon Jungle who are still at risk, where access is challenging to say the least.

With limited archive and mainly stills available, and without the opportunity for us to film footage ourselves (as we prefer to do!), for this film we decided to take a more contemporary, minimalist approach using sound design, a rhythmic soundtrack and playful text manipulation to let the words on screen deliver maximum impact.

We delivered the film for the event in Spanish, while providing Spanish and English versions for social media – delivered in portrait format to make sure it hit the top of peoples feeds on Instagram and LinkedIn.

”We were very happy with our video “5 Billion Mectizan Treatments – The Americas” produced by Cloud9Media. They handled the challenges of a complicated story, limited footage, and a multilingual audience to create a powerful piece in three languages. We debuted the video at an important meeting where it was very well received, generating positive energy and momentum.

We rely on the expertise of the Cloud9Media team to produce appealing and informative videos to reach our global audience.”

Virginia Murray, Communications Manager, MDP