Gautier from The Green Londoner approached Cloud9Media with a challenge: to help Londoners engage with the truth about farmed salmon and take action.

With the nearest coast being 40 miles from us in London, we leapt at the challenge to deliver on the impossible. We worked on some visual prompts to get shock reactions and a cascade of questions to launch on an unsuspecting public – then we hit the roads.

The truth about Salmon farming is that it is an industry and commonplace. What they don’t tell you is the suffering the fish undergo, swimming in circles crowded like prisoners in the ocean. Sea-lice spreads, wide-reach antibiotics are administered and the salmon become ghosts of their former selves. We wanted to see what the public would say when they saw the truth.

Getting people to talk on camera takes enthusiasm and a strong sense of persuasion; hard when our pavements are crowded with charity-hunters. This was no obstacle for us though, as we are driven by a passion for seeing all creatures on this planet treated humanely – and love speaking to members of the public.

After a day of taking to the streets of London, we realised that while people were shocked, we couldn’t give any simple valuable alternatives. So this film is one of a series, as we go in search of the answers to farmed salmon alternatives from different players in the field, that us animal-conscious consumers will gobble up.

We’re now working with GSFR and Curious PR to seek wider funding and engagement with this bold but effective advocacy campaign.

So put down that cheap farmed salmon you just cooked

and sign up here to take action on stopping salmon farming now!

As part of the Catalyst Initiative led by Climate KIC, we produced a two-year impact film reflecting on the legacy of Climathon across Latin America and West Africa. The film steps back from individual events to explore what has grown over time: local climate-innovation ecosystem, and a new generation of innovators finding their voice and community.

Grounded in interviews and driven by data-led storytelling, the film brings two regions together in a shared narrative of collaboration and measurable climate impact. Participants described the programme as life-changing, and witnessing everyone’s passion for tackling climate challenges at a community level left us deeply inspired.

Notice the use of graphics to amplify the messaging and make best of use of limited footage filmed by the delegates themselves across the world.

We created three language versions (English, French, Spanish) to give the films the widest reach possible.