One great way to maximise your investment in a project is to use a single shoot for multiple final films. This is what we’ve done for all our shoots with British Airways, including this film which gives us a look at a project visit to mothers2mothers, an organisation dedicating to training and supporting mothers to help end paediatric AIDS. Off the back of the in-flight film from South Africa, this social media film allowed us to tell an even bigger story through to eyes of Nobuntu, an incredibly inspirational mother who has seen first hand the effects that the Flying Start fundraising has had.
Shooting in Jamaica, Kingston to a tight schedule because of safety risks, we had our work cut out to deliver on this ambitious concept: a child running through the shanty towns of Kingston, joined by many more, to arrive at the Child Resiliency Programme.
This film changed the narrative up, encouraging viewers to donate online and see a longer behind the scenes that we provided, showing the difference donations can make in funding life-changing projects like this one in Boystown, Jamaica. It was launched across all mid and long-haul British Airways flights on the 1st February, 2018 – 40 minutes before landing. It was designed to complement the new inflight safety video, featuring Warwick Davis who we used for the voiceover on our film.
Following on from British Airways’ inflight Flying Start promotional film that we made, this longer edit sits on YouTube as a great way of showing the public the real impact their donations make in supporting projects like the Child Resiliency Programme in Kingston, Jamaica.