In the latest of our ongoing relationship with British Airways and Comic Relief, this time we took our cameras to a baby club in the outskirts of Cape Town, to se how Flying Start helps provide the best start in life for mothers living with HIV and their little ones.
All storyboards go out the window when faced with toddlers on the loose; that energy was manifest in the film!
One great way to maximise your investment in a project is to use a single shoot for multiple final films. This is what we’ve done for all our shoots with British Airways, including this film which gives us a look at a project visit to mothers2mothers, an organisation dedicating to training and supporting mothers to help end paediatric AIDS. Off the back of the in-flight film from South Africa, this social media film allowed us to tell an even bigger story through to eyes of Nobuntu, an incredibly inspirational mother who has seen first hand the effects that the Flying Start fundraising has had.
Shooting in Jamaica, Kingston to a tight schedule because of safety risks, we had our work cut out to deliver on this ambitious concept: a child running through the shanty towns of Kingston, joined by many more, to arrive at the Child Resiliency Programme.
This film changed the narrative up, encouraging viewers to donate online and see a longer behind the scenes that we provided, showing the difference donations can make in funding life-changing projects like this one in Boystown, Jamaica. It was launched across all mid and long-haul British Airways flights on the 1st February, 2018 – 40 minutes before landing. It was designed to complement the new inflight safety video, featuring Warwick Davis who we used for the voiceover on our film.