Flying Start: Jamaica

Client

British Airways, Comic Relief

Distribution

Inflight Film

Expertise

Branded Content + Charity Partnerships + Social Impact

Service(s)

Concept Creation + Editing + Filming + International + Reversioning + Script Writing

Location

Jamaica, Kingston

SHOOTING PRODUCER DIRECTOR

Steve Maud

EDITOR

Phoebe Fleming

PRODUCTION MANAGER

Helen Button

LOCATION SERVICES (JAMAICA)

Maxine Walters

CLIENT CONTACT

Diane Glynn

Shooting in Jamaica, Kingston to a tight schedule because of safety risks, we had our work cut out to deliver on this ambitious concept: a child running through the shanty towns of Kingston, joined by many more, to arrive at the Child Resiliency Programme.

This film changed the narrative up, encouraging viewers to donate online and see a longer behind the scenes that we provided, showing the difference donations can make in funding life-changing projects like this one in Boystown, Jamaica. It was launched across all mid and long-haul British Airways flights on the 1st February, 2018 – 40 minutes before landing. It was designed to complement the new inflight safety video, featuring Warwick Davis who we used for the voiceover on our film.

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