With diagnostics being essential in the delivery of healthcare, gaps in diagnostics prevent people from accessing the care they need. By accelerating access to testing globally in LMICs, FIND is closing these diagnostic gaps and transforming the lives of millions of people.
This film is a great example of the use of a combination of animation, stock and on-location footage. The result is an impactful short explainer that provides a clear overview of what can be a complex subject.
The Importance of Diagnostics Networks
Innovation in data management means that low and middle-income countries have a chance to make better use of scant resources.
As digital transformation extends its impact around the world, innovation in data management means that through diagnostics networks, low and middle-income countries have a chance to make better use of scant resources.
FIND, the Foundation for Innovation in New Diagnostics, have been our pandemic partners – our challenge has been to make the complicated world of diagnostics accessible to all.
Using remote crews to film Zoom-led interviews and working alongside Infinity Communications, we made this film to be shown across the world.
FIND At A Glance
A showcase of the innovations and partnerships that make FIND a global leader in diagnostics.
FIND wanted a call to arms to engage a wide network of stakeholders in their mission to bring equal access to safe and reliable diagnostics around the world. Born out of the COVID-19 pandemic, which highlighted the inequalities between the haves and have nots, FIND now plays an important role in enabling diagnostics to be available where they’re needed most. With 50% of the world’s population having challenges when accessing diagnostics, the role of the company is critical to providing rapid and accurate diagnosis where it’s needed most.
With a snappy approach to simple graphics and some punchy music this film was created for the annual American Society For Tropical Medicine and Hygiene (ASTMH) event in Seattle in 2022, at which FIND‘s advancements and partnerships in innovation and implementation were showcased to the global audience of tropical and neglected disease experts. It has now become the opening film on their website.
Diagnosis At Your Fingertips
Transforming schistosomiasis detection with a rapid test that will transform diagnosis in low-income countries.
A locally shot film, told by locals, for the wider world and putting the focus on how developments in technology now put diagnosis at your fingertips.
With travel restrictions in place we went to our trusted and incredibly hardworking contact, cameraman George Muiruri, who followed a day in the life with the team running this prototype test for schistosomiasis in Kwale, Kenya.
This is a good illustration of how we apply our approach of working with local film crew to make the most of their expertise and knowledge, whilst reducing the environmental footprint that film production has historically been associated with.