Don’t be fooled – being interviewed is never easy.

So the key to getting someone comfortable in an interview is to not dive in with the hard-hitting questions. If your interviewee is nervous or not used to being in front of a camera, asking them basic questions and getting them chatting is the perfect way to warm them up. Our go-to?: what did you have for breakfast.

As it turns out, we’ve asked this a lot so we thought it would be a fitting tribute to a well-trod question to make a compilation of some of our favourite answers (with a few familiar Cloud9 faces!).

The world courier purpose film shows what drives World Courier staff every day. The client wanted a story that highlighted how employees’ values shape the company’s culture and operations. Their brief was to capture real, heartfelt insights while keeping the film professional, engaging, and visually clear.

We used the EyeDirect device so interviewees could look at the camera while seeing the interviewer’s reflection. This setup created a relaxed environment and encouraged staff to share honest thoughts about what motivates them. Careful framing, simple cinematography, and attentive interviewing made each story clear and relatable.

The film focuses on World Courier’s purpose-driven approach to biopharma logistics. Staff explain why their work matters, showing the shared values behind the company’s global operations. The stories also communicate World Courier’s culture to clients and partners, proving the company cares not just about what it does, but why.

The world courier purpose film turns abstract ideas about purpose into a clear, engaging story. It strengthens employee engagement, inspires viewers, and reinforces the company’s reputation as a global, people-driven organisation.

Covid-19 might have hit us all pretty hard, but there are still many opportunities to keep growing and learning.

We love to share our expertise with other people, and Steve had the chance to do just that when he chatted with ISNTD during their online lecture series. Steve talks his journey as a storyteller, the importance of telling the stories of people affected by NTDs, and gives a roadmap of how the tell the most powerful story possible.

Connecting with people in on online forum is doubly important these days, as is the need for compassionate and respectful storytelling. For more details about the talks and lectures, check out the ISNTD Connect website.