FICO World 2023: How we did it

Client

FICO

Distribution

Conference Launch + Social Media

Type

Event Coverage

Location

Miami

Editor

Joana Soares

Production Manager

Yvonne Hamilton

Executive Producer

Duncan Walsh

DOP

Charlie Parish

Creative Director

Steve Maud

Every year, US fintech company FICO engage a wide network of their customers in an action-packed 3 day FICO World event that sees 1500+ attendees come from all over the world to learn about the company’s latest developments.

Their technology helps businesses from many different countries and industries optimise their processes and models using AI & machine learning. Cloud-based in nature, the FICO Platform allows businesses to create bespoke hyper-personalised experiences, give wider access to fair use of unbiased data, and create models that resonate with customer expectations.

As FICO’s media partner of choice for over 10 years, we’ve assisted them in the evolution of their brand messaging. In the run up to and during this year’s event, we created a mixture of video assets, each with a particular function:

  • set the scene for the event
  • establish thought leadership
  • capture learnings and insights
  • explain use cases of the software
  • harness testimonials
  • celebrate the good times
  • secure bookings for the following year

A suite of assets of this nature is a great investment to make an event go off with a bang, and generate value well beyond the event period.

This film summarises how we did it through our offering of a range of services that capture the beating heart of any event:

  • Live streaming
  • Delegate interviews
  • Onsite editing
  • Pop-up studios
  • Event summary & promo films
  • Licensed drone operation

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