FICO World Event Opener Film – Setting the Tone for 2025

Client Brief
As the film partner for each FICO World—the world’s leading data science and decisioning event—we produce the FICO World Event Opener Film. The client wanted a film that sets the theme, tone, and energy at the start of the week. It needed to inspire attendees while showcasing FICO’s platform and the impact of its users.

Our Approach
We first partnered with FICO World in 2014 in San Diego. Since then, we have refined our approach, creating films that combine clear storytelling, striking visuals, and immersive sound design. This year, we sent a 17-person crew to cover a full week, producing multiple assets, including the event opener.

The 2025 opener continues a three-year story arc. It frames attendees as “financial empowerment heroes,” highlighting how their work with the FICO Platform can transform consumer access to credit. This theme also shows the innovation behind FICO’s decisioning software. By focusing on these stories, we emphasized both the achievements of FICO’s clients and the impact of the platform itself.

Impact and Results
The film energized the audience and set the tone for the week. It reinforced key themes while celebrating attendees’ contributions. Additionally, it marked our 10th year as FICO’s nominated film partner, returning to San Diego where our journey began.

Overall, the FICO World Event Opener Film demonstrates how a clear story and engaging visuals can set the stage for a major event. It connects expert audiences, highlights client achievements, and celebrates a decade-long partnership in delivering high-impact content.

FICO World Intelligence Hero Interviews – Capturing the Voices of Attendees

Client Brief
FICO asked us to create a series of FICO World Intelligence Hero interviews to capture attendee insights and personal reflections during FICO World 2023. They wanted films that celebrated delegates as “heroes of change,” highlighting their connection to AI and innovation. The client also required content that was engaging, shareable, and suitable for multiple channels.

Our Approach
To deliver, we developed the Hero Booth, refined over years at large events. Delegates entered a quiet, soundproof space, where we asked questions designed to provoke spontaneous, genuine responses. The Hero Booth format encouraged attendees to speak authentically.

We opened the 1,500+ delegate event with a theme-setting film on AI and empowerment. Then, the Hero Booth interviews captured attendee reflections. We used these interviews to produce a closing film that reinforced the event’s themes and celebrated the impact of delegates’ work.

By asking all participants the same 3–5 questions, we created a series of FICO World Intelligence Hero interviews from a single session. Consequently, dozens of delegates could appear across multiple edits, providing content for social media and ongoing engagement. The careful editing, music, and sequencing highlighted human expression and made complex topics relatable.

Impact and Results
The Hero Booth transformed delegates into spokespeople and ambassadors. These films strengthened engagement, increased social sharing, and showcased innovation-driven work. Overall, the series demonstrates how human-focused storytelling can extend an event’s reach and give technology a relatable, authentic voice.

The power of FICO’s technology to transform enterprises worldwide rests on the skill of its world-class innovators.

With over one-third of their workforce found at FICO’s ‘dream factory’ in Bangalore, our film showcases the diversity in their team of 1,200 employees. By showing this workplace diversity in our film, we shine a light on how a sector often associated with strong male leaders is strengthened.

This is a great example of how we use our global network of local crew to applying our skills in remote production management and directing. With the production taking place in three locations and involving the co-ordination of a wide range of contributors, it was all about getting all the moving parts to work together smoothly.

Using our experience with C-suite contributors, we were able to create a celebratory film that showcases a large company’s commitment and faith in their staff in a particular part of the world. The film was shown at their Platform launch event in India earlier this month and put a spotlight on how the talent and innovation of FICO’s workforce play a pivotal role in the success of the company.

As part of FICO’s global reach of partners, Círculo de Crédito was selected to talk about their experience in giving wider access to credit in a country like Mexico where many people are “off the grid”. As one of the fastest-growing credit bureaus in Mexico, CDC uses FICO‘s unique credit risk scores to boost financial inclusion helping an additional 20 million citizens access credit. Credit they wouldn’t normally get, transforming their lives as a consequence. This made it a story worth telling.