FICO World: 2024 Event Opener
Client
FICO
Distribution
Company Website + Conference Launch + Linkedin + Social Media + YouTube
Location
Europe
Director:
Steve Maud
Executive Producer:
Duncan Walsh
Producer:
Charlie Parish
Editor:
Misha Vertkin
FICO World Event Opener Film – Setting the Tone for 2025
Client Brief
As the film partner for each FICO World—the world’s leading data science and decisioning event—we produce the FICO World Event Opener Film. The client wanted a film that sets the theme, tone, and energy at the start of the week. It needed to inspire attendees while showcasing FICO’s platform and the impact of its users.
Our Approach
We first partnered with FICO World in 2014 in San Diego. Since then, we have refined our approach, creating films that combine clear storytelling, striking visuals, and immersive sound design. This year, we sent a 17-person crew to cover a full week, producing multiple assets, including the event opener.
The 2025 opener continues a three-year story arc. It frames attendees as “financial empowerment heroes,” highlighting how their work with the FICO Platform can transform consumer access to credit. This theme also shows the innovation behind FICO’s decisioning software. By focusing on these stories, we emphasized both the achievements of FICO’s clients and the impact of the platform itself.
Impact and Results
The film energized the audience and set the tone for the week. It reinforced key themes while celebrating attendees’ contributions. Additionally, it marked our 10th year as FICO’s nominated film partner, returning to San Diego where our journey began.
Overall, the FICO World Event Opener Film demonstrates how a clear story and engaging visuals can set the stage for a major event. It connects expert audiences, highlights client achievements, and celebrates a decade-long partnership in delivering high-impact content.
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Distribution
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Client
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Distribution
Company Website + Sales Presentation + Social Media
Types
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Location
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Producer:
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Editor:
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Client
FICO
Distribution
Company Website + Conference Launch + Internal Comms
Types
Explainer + Impact & Testimonial + Branded Content
Location
Asia
Executive Producer:
Duncan Walsh
Producer:
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Editor:
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Camera:
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The power of FICO’s technology to transform enterprises worldwide rests on the skill of its world-class innovators.
With over one-third of their workforce found at FICO’s ‘dream factory’ in Bangalore, our film showcases the diversity in their team of 1,200 employees. By showing this workplace diversity in our film, we shine a light on how a sector often associated with strong male leaders is strengthened.
This is a great example of how we use our global network of local crew to applying our skills in remote production management and directing. With the production taking place in three locations and involving the co-ordination of a wide range of contributors, it was all about getting all the moving parts to work together smoothly.
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Distribution
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Types
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Location
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Producer:
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Editor:
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Sound:
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Distribution
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