FICO Voices: Sibulelo

Client

FICO

Distribution

Conference Launch

Type

Product & Brand Marketing

Location

South Africa

EXECUTIVE PRODUCER

Duncan Walsh

PRODUCER / DIRECTOR

Steve Maud

CAMERA OPERATOR

Edwin Knopf

SOUND OPERATOR

Scott Roebuck

PHOTOGRAPHER

David Large

EDITOR

Tom Newman

One in a series of short films that gives voice to some of FICO’s customers as they talk about their lives and the difference FICO software has made to them.

We filmed this over a day under tough covid-constrained circumstances in South Africa, opting for green screen to give us the flexibility to control the look afterwards and give everyone involved the greatest chance to socially distance and remain safe.

Here we hear the story of Sibulelo, the Collections Transformation Programme Director at ABSA Bank. His firm belief is in banking with a social conscience and helping individuals contribute to society themselves, something that is facilitated by the pioneering software and expertise in AI that FICO provides.

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