Empathy is a powerful tool in production, and highlighting challenges that you know your customers face helps draw them in.
We had a lot of fun working with FICO creating these short clips that could be used at trade fairs to entice a more serious conversation on their stands. We may have taken some inspiration from Bob Dylan…
FICO World 2022: Daily Summary film
Capturing the voice of the people at a 1000+ event held in Orlando, Florida.
This is one of three daily summary films, all shot and edited in a day to be shown on the a big screen the next morning. It captures the genuine energy and positivity of delegates from around the world, after three days of breaking free from the pandemic, making face to face contact with Zoom-colleagues and looking towards the future.
Instabooth: A Penny for Your Thoughts
We asked delegates at FICO World two questions: "What was you best decision?" and "What was your worst decision?"
We recently got back from the Fontainebleau Hotel, Miami Beach where FICO were hosting their annual conference on Big Data, Artificial Intelligence and business responses to this new changing landscape. This gave us a perfect opportunity to road-test the InstaBooth, our latest innovation in how to engage through video and just one part of a whole package of video content we offered.
The InstaBooth carries the ethos of capturing thoughts on film, asking delegates passing by to take a moment to sit in a comfortable chair and relax, away from the busyness of this buzzing conference. It’s a simple pop-up tent setup equipped with a camera, ring-light and microphone.
FICO Graduate Recruitment (US)
A day-in-the-life to give graduate recruitment candidates an idea of what it’s like to work at FICO.
As part of a suite of films to draw in the right type of candidate, FICO requested a day-in-the-life film to give graduate recruitment candidates an idea of what it’s like to work in this highly pressurised and exciting environment.
Getting an insight into the day to day workings of a company is the best indicator of whether a candidate is going to sink or swim. Working on real time problems that could affect millions of people can put a lot of pressure on a young graduate so FICO wanted to convey both the challenges and the support system in place to help people flourish. To capture all of this, we went undercover at their offices to show just what it’s like to work at FICO.