FICO Q&A chats

Client

FICO

Distribution

Company Website + Internal Comms + Linkedin

Type

Product & Brand Marketing

Location

USA

Producer

Duncan Walsh

Commissioner

Ellie Lasher Walker (FICO)

Editor

Chris Leggat

Lack of travel during the pandemic forced us to develop new ways of working and with great success: accessibility and speed gave rise to a whole new way of delivering content, redefining the way our clients could communicate.

When using a crew wasn’t feasible, we had to come up with a way of creating content that was more engaging than the typical video call apps. With this in mind, we created these 2-way chats, recorded using Riverside. The result was these FICO Q&A Chats, which brought people together, even when apart.

The platform proved extremely useful in providing great industry insights which served as powerful assets that form part of an employer brand strategy. In fact they’ve become so popular that other clients have started to commission us to make these videos when budgets are tighter and fast turnarounds are needed.

 

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