FICO Platform with Ignacio Gonzales-Arboleya

FICO asked us to create a FICO Platform demonstration with their Senior Director of Solution Architecture, Ignacio Gonzales-Arboleya. The aim was to break down the mechanics of the FICO Platform, as first introduced in Digital Jane series 1, and show both existing and potential clients just how easy it is to use.

To achieve this, we booked a large studio free of distractions and sat Ignacio down with a laptop. The clean setting ensured that his walkthrough was clear and easy to follow. In the FICO Platform demonstration, Ignacio explained each feature step by step in a studio we used AI to back seem bigger than the smaller room we had.

Throughout the film, we revealed how to recreate each functionality on FICO Platform, and how they might apply directly to other businesses. Ignacio explained a wide range of features, including decision modelling, fraud prevention, and the Analytics Workbench. Every process was reinforced with screen recordings and in-house GFX, making the complex mechanics simple and engaging.

The result was a clear and impactful demonstration, translating complex technology into a human, accessible story that resonates with viewers. Now hosted on FICO’s website, the video helps existing clients feel confident in the platform, while inspiring new clients to start their journey with FICO.