FICO Fireside: Behind the Scenes
Mission to Mars - FICO Fireside Behind the Scenes
Sector: Corporate Comms + Arts & Learning
With COVID-19 and social distancing, trying to film a fireside chat sounds like an impossible task. But when FICO came to us wanting to recreate the look and feel over a cosy two way chat via Zoom, we knew this was a challenge we could step to.
In collaboration with an agency in the US, we organised two remote shoots to happen simultaneously, one in San Diego and Michigan, all directed from our office here in London.
Day one of software company FICO’s annual conference, this year on AI and business. Filmed and edited on the same day at the Hilton Midtown, NY this video opened the conference the following morning to 1400 bleary-eyed delegates.
This time we put together a quick script and storyboard, and invited two of the Events Team staff on board, giving a pair of sterling performances.
We had the attendees clapping along in the aisles!
We recently got back from the Fontainebleau Hotel, Miami Beach where FICO were hosting their annual conference on Big Data, Artificial Intelligence and business responses to this new changing landscape. This gave us a perfect opportunity to road-test the InstaBooth, our latest innovation in how to engage through video and just one part of a whole package of video content we offered.
The InstaBooth carries the ethos of capturing thoughts on film, asking delegates passing by to take a moment to sit in a comfortable chair and relax, away from the busyness of this buzzing conference. It’s a simple pop-up tent setup equipped with a camera, ring-light and microphone.