FICO Fireside: Behind the Scenes
Client
FICO
Distribution
Company Website + Linkedin + Social Media
Type
Passion Projects
Location
London, USA
With COVID-19 and social distancing, trying to film a fireside chat sounds like an impossible task. But when FICO came to us wanting to recreate the look and feel over a cosy two way chat via Zoom, we knew this was a challenge we could step to.
In collaboration with an agency in the US, we organised two remote shoots to happen simultaneously, one in San Diego and Michigan, all directed from our office here in London.
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The Dance of AI
A conference opener with a difference that received a standing ovation from a 1400-strong audience.
The Dance of AI
Client
FICO
Distribution
Company Website + Conference Launch
Types
Digital Transformation + Event Coverage + Product & Brand Marketing
Location
London, New York
Dancers
Charlotte Wildrianne & Myles Brown
Director
Paul Ver Bruggen
Director of Photography
John Craine
Graphic Animation
John Bell
Editor
Tom Newman
Composer
Leon Jean-Marie
Voiceover
Paula Bacon
Executive Producer
Steve Maud
Client Manager
Duncan Walsh
When the fintech company FICO requested a film that would kick their annual conference off with a bang, they took a leap of faith with this one.
And it paid off.
From commissioning two talented dancers, to bespoke music and a script that tied the evolution of AI to the present day, we created an art-piece that received standing ovations amongst a 1400 strong audience and established the metaphor of AI as a dance that became the central theme for this four day conference in New York.
FICO San Jose: Flagship Film
Drawing in the right candidate for a job is difficult, which is why FICO commissioned a suite of recruitment films from us.
FICO San Jose: Flagship Film
Client
FICO
Distribution
Types
Product & Brand Marketing
Location
San Jose, USA
SHOOTING PRODUCER DIRECTOR
Steve Maud
EXECUTIVE PRODUCER
Duncan Walsh
EDITOR
Elena De Palma
PRODUCTION MANAGER
Rachael Mclean-Anderson
In the new tech world, the recruitment market is incredibly saturated, especially in Silicon Valley where companies like Google, Meta and Uber are fighting to get the best talent. Drawing in the right candidate for a job is difficult, and so FICO commissioned a suite of recruitment films from us to do just that.
FICO were particularly interested in a film that spoke directly to the young tech market, so rather than just showing the polished corporate face of the company, FICO felt confident enough to say “Here are our people, and this is what they love”. We spent four days behind the scenes with the company meeting the dynamic team working out of their San Jose office to see what really goes on under the hood.