This film is a nice example of making the most of an opportunity. During FICO’s annual FICOWORLD conference, we filmed a range of client testimonial interviews on green screen. Using some good quality b-roll and the right music, we were able to create this engaging story that helped FICO win further business off the back of it, and continues to do so to this day.

When the fintech company FICO requested a film that would kick their annual conference off with a bang, they took a leap of faith with this one.

And it paid off.

From commissioning two talented dancers, to bespoke music and a script that tied the evolution of AI to the present day, we created an art-piece that received standing ovations amongst a 1400 strong audience and established the metaphor of AI as a dance that became the central theme for this four day conference in New York.

In the new tech world, the recruitment market is incredibly saturated, especially in Silicon Valley where companies like Google, Facebook and Uber are fighting to get the best talent. Drawing in the right candidate for a job is difficult, and so FICO commissioned a suite of films from us to do just that.

FICO were particularly interested in a film that spoke directly to the young tech market, so rather than just showing the polished corporate face of the company, FICO felt confident enough to say – here are our people and this is what they love. We spent four days behind the scenes of the company, a dynamic team working out of their San Jose office, to see what really goes on under the hood.