FICO: Digital Jane Series 4 – Ep 1
Client
FICO
Distribution
Company Website + YouTube
Location
USA
Executive Producer
Duncan Walsh
Producer
Nat Low
Editor
Jack River
GFX
Bruno Miles
GFX creator
James Turzynski
FICO Digital Jane film series.
This FICO film series has been a huge success for companies working in digital transformation – taking an every day Digital Jane (Jane Doe) and following a scripted story of how FICO® Platform helps clients give their customers a great experience – and shows what goes on “under the hood” in a clear way.
Working with an award-winning script-writer, a team of GFX artists and some judicial choice of stock imagery, we created an entertaining and highly educational series that has helped FICO visually explain a very complex process whilst allowing viewers to imagine how this product might work for them too.
In Ep 1 we meet Carrie the high-flyer bank manager who wants to get more out of FICO Platform technology.
Related Videos
FICO: Digital Jane Series 1
Pilot episode of long-running series Digital Jane, showcasing software in action.
FICO: Digital Jane Series 1
Client
FICO
Distribution
Company Website + Conference Launch + YouTube
Types
Explainer
Location
Europe, USA
Producer Director
Nat Low
Executive Producer
Duncan Walsh
Editor
Jack River
Voiceover
Hannah Evans
Digital Jane Series 1, the first in what went on to be a successful series – still our favourite between us. This whole series was made entirely with available stock shots, strong scripting & voiceover and in-house graphics work. Whilst stock shots will never truly replicate a person’s life, in this instance, they are invaluable in helping give a snapshot picture of any given scenario. This is especially important when explaining financial processes and their potential, beneficial impact in the real world.
The series went on to look at different character perspectives and their (indirect) experiences of FICO Platform, a fintech AI software service.. However, we always feel this one about Jane’s life herself was the most fun to make for sure!
FICO World: 2024 Event Opener
As the film partner for each year's event, our event opener film sets the theme and spirit for FICO World.
FICO World: 2024 Event Opener
Client
FICO
Distribution
Company Website + Conference Launch + Linkedin + Social Media + YouTube
Types
Explainer
Location
Europe
Director:
Steve Maud
Executive Producer:
Duncan Walsh
Producer:
Charlie Parish
Editor:
Misha Vertkin
FICO World Event Opener Film – Setting the Tone for 2025
Client Brief
As the film partner for each FICO World—the world’s leading data science and decisioning event—we produce the FICO World Event Opener Film. The client wanted a film that sets the theme, tone, and energy at the start of the week. It needed to inspire attendees while showcasing FICO’s platform and the impact of its users.
Our Approach
We first partnered with FICO World in 2014 in San Diego. Since then, we have refined our approach, creating films that combine clear storytelling, striking visuals, and immersive sound design. This year, we sent a 17-person crew to cover a full week, producing multiple assets, including the event opener.
The 2025 opener continues a three-year story arc. It frames attendees as “financial empowerment heroes,” highlighting how their work with the FICO Platform can transform consumer access to credit. This theme also shows the innovation behind FICO’s decisioning software. By focusing on these stories, we emphasized both the achievements of FICO’s clients and the impact of the platform itself.
Impact and Results
The film energized the audience and set the tone for the week. It reinforced key themes while celebrating attendees’ contributions. Additionally, it marked our 10th year as FICO’s nominated film partner, returning to San Diego where our journey began.
Overall, the FICO World Event Opener Film demonstrates how a clear story and engaging visuals can set the stage for a major event. It connects expert audiences, highlights client achievements, and celebrates a decade-long partnership in delivering high-impact content.
Medical Research Council: The Power To Dream
How can we extend life? What causes cancer cells to mutate? Just some of the big questions they ask at MRC.
Medical Research Council: The Power To Dream
Client
Medical Research Council
Distribution
Company Website + Linkedin + Social Media + YouTube
Types
Ads & Campaigns
Location
Europe
Executive Producer
Steve Maud
Producer
Katia Herault
Creative Director
Charlie Yuille
Director of Photography
James Taylor
1st Assistant Camera / Gaffer
Sam Ferguson
Spark
Edward Browne
Runner
Tom Stopher
Hair & Makeup
Vinca Vanessa
This film was created as part of a package for the Medical Research Council (UKRI) – offering a brand film and then an accompanying commercial film that looks at the actual work they do in more practical terms.
Working with an award-winning Creative Director and Director of Photography, we turned the staff of MRC into actors, and their laboratories in to sets as we delivered on a creative that reflects the open-minded, human-centric thinking required to solve some of the biggest problems in life. What causes cancer cells to mutate? What can flies teach us about our own DNA? How can we extend life?
The challenge was how to turn some of the world’s most advanced, future-looking research in to something palatable for the public, connecting quite abstract developmental research in to something that will benefit society.
We focussed on the creative process behind dreaming the impossible, asking the right questions to elicit unimaginable answers.