FICO: Customer Development
Client
FICO
Distribution
Company Website
Producer
Duncan Walsh
Director
Stephen Maud
Editor / Camera Assistant
Joana Soares
Camera (Sweden)
Benjamin Cotton
Camera (San Diego)
David Smith
Camera Assistant
Freddie Maud
As traditional banks struggle to keep up with digital transformation and the fintech incumbents that offer a faster, more personalised service that we’ve all grown used to, FICO needed a film to set the stall for their comprehensive platform that helps banks retain customers for the journey.
Filmed and directed with crews working remotely in San Diego, Sweden and London during the covid pandemic, we told the story from a personal perspective that sets the bigger picture in a real-world context.
“I’ve been watching this video several times because it makes me really happy. I’m so proud of how it turned out and appreciate the collaboration and partnership with Cloud9” said Helen Yang of FICO.
Related Videos
FICO World 2026: Promo Film
The best clips hot off the back of this year's event to drive sign-ups for the next.
FICO World 2026: Promo Film
Client
FICO
Distribution
Conference Launch + Linkedin + Social Media
Types
Ads & Campaigns
Location
USA
Exec Producer
Steve Maud
Exec Producer
Duncan Walsh
Director
Joana Soares
Cam-A / Gimbal
Giancarlo Zevallos
Cam-B
Dominic Easter
Editor
Bruno Miles
The FICO World 2026 promo needed a fresh perspective to showcase fintech innovation. We crafted a cinematic film blending global stock footage with powerful conference shots. The result: an emotive rallying call that positioned FICO World as the must-attend destination for future-shaping technology.
FICO World 2025: Daily Summary Film – Day 1
FICO World 2025's delegates impress their takeaways, including the importance of global communication.
FICO World 2025: Daily Summary Film – Day 1
Client
FICO
Distribution
Company Website + Conference Launch + Internal Comms
Types
Event Coverage
Location
USA
Director
Steve Maud
Exec Producer
Duncan Walsh
Camera
Dominic Easter
Gimbal
Giancarlo Zevallos
Editor
Chassidy Jade
FICO World 2025 Event Summary: Daily Highlights
Client Brief
FICO commissioned us to produce a FICO World 2025 Event Summary that captured the voices and experiences of delegates in real time. They wanted daily content that highlighted attendee insights, fostered engagement, and amplified the energy of the event. Therefore, our brief was to create quick-turnaround films that could be shared immediately, ensuring the event’s messages reached all participants while remaining fresh and relevant.
Our Approach
To achieve this, we deployed onsite editors and producers to film interviews and record reactions throughout the day. Then, by editing content on site, we delivered daily highlights the following morning. This approach allowed delegates to see their contributions almost immediately and reinforced a sense of excitement and shared purpose.
Next, we asked targeted questions designed to bring out authentic insights and opinions. With guidance from FICO, we focused on topics that mattered most to attendees. Consequently, the interviews turned delegates into spokespeople and encouraged peer-to-peer engagement. By showcasing these voices, the summary films highlighted key themes, reinforced messaging, and built a clear narrative that connected everyone at the event.
Impact and Results
As a result, the films boosted engagement and created momentum throughout the event. Delegates became ambassadors, spreading shared ideas and insights beyond the conference floor. Additionally, the daily summaries produced memorable, high-impact content that extended the reach of FICO World.
Overall, by combining fast production with carefully guided interviews, this FICO World 2025 Event Summary demonstrates how strategic storytelling can elevate live events. It reinforced FICO World’s energy, strengthened connections among attendees, and provided reusable content for ongoing engagement.
FICO: Be An Intelligence Hero
FICO World delegates express how themes at the conference resonated with them.
FICO: Be An Intelligence Hero
Client
FICO
Distribution
Company Website + Conference Launch + Linkedin + Social Media
Types
Branded Content
Location
USA
Director:
Steve Maud
Editor:
Steve Maud
Camera:
Steve Maud, Charlie Parish
Production Manager:
Yvonne Hamilton
Executive Producer:
Duncan Walsh
Event-based Brand films
Starting from £1K
FICO World Intelligence Hero Interviews – Capturing the Voices of Attendees
Client Brief
FICO asked us to create a series of FICO World Intelligence Hero interviews to capture attendee insights and personal reflections during FICO World 2023. They wanted films that celebrated delegates as “heroes of change,” highlighting their connection to AI and innovation. The client also required content that was engaging, shareable, and suitable for multiple channels.
Our Approach
To deliver, we developed the Hero Booth, refined over years at large events. Delegates entered a quiet, soundproof space, where we asked questions designed to provoke spontaneous, genuine responses. The Hero Booth format encouraged attendees to speak authentically.
We opened the 1,500+ delegate event with a theme-setting film on AI and empowerment. Then, the Hero Booth interviews captured attendee reflections. We used these interviews to produce a closing film that reinforced the event’s themes and celebrated the impact of delegates’ work.
By asking all participants the same 3–5 questions, we created a series of FICO World Intelligence Hero interviews from a single session. Consequently, dozens of delegates could appear across multiple edits, providing content for social media and ongoing engagement. The careful editing, music, and sequencing highlighted human expression and made complex topics relatable.
Impact and Results
The Hero Booth transformed delegates into spokespeople and ambassadors. These films strengthened engagement, increased social sharing, and showcased innovation-driven work. Overall, the series demonstrates how human-focused storytelling can extend an event’s reach and give technology a relatable, authentic voice.
Mitek: Identity & Authentication Event
Event filming for Mitek at their MiSummit conference at the London Stock Exchange
Mitek: Identity & Authentication Event
Client
Mitek
Distribution
Company Website + Conference Launch + Linkedin
Types
Event Coverage
Location
Europe
DOP
Matt Crisp
Producer
Joana Soares
Director
Steve Maud
Second Camera
Bruno Miles
Executive Producer
Duncan Walsh
Identity and Authentication. Everyone loves technology and it’s pretty cool when it works in your favour. But how about when it’s used against you?
In this film, industry leaders from Finance and Technology join forces to discuss identity and authentication – how do we remain safe whilst maintaining the fluidity of experience from the brands we love online?
We worked with different teams to capture the different elements of a busy 3 hours, from asking experts to talk around their field to asking attendees their opinion of it all.
It’s a lot of fun in the making and the positive experience translates well in to the final product.
FICO Voices: Sibulelo
The story of Sibulelo, the Collections Transformation Programme Director at ABSA Bank, who believes in banking with a social conscience.
FICO Voices: Sibulelo
Client
FICO
Distribution
Conference Launch
EXECUTIVE PRODUCER
Duncan Walsh
PRODUCER / DIRECTOR
Steve Maud
CAMERA OPERATOR
Edwin Knopf
SOUND OPERATOR
Scott Roebuck
PHOTOGRAPHER
David Large
EDITOR
Tom Newman
One in a series of short films that gives voice to some of FICO’s customers as they talk about their lives and the difference FICO software has made to them.
We filmed this over a day under tough covid-constrained circumstances in South Africa, opting for green screen to give us the flexibility to control the look afterwards and give everyone involved the greatest chance to socially distance and remain safe.
Here we hear the story of Sibulelo, the Collections Transformation Programme Director at ABSA Bank. His firm belief is in banking with a social conscience and helping individuals contribute to society themselves, something that is facilitated by the pioneering software and expertise in AI that FICO provides.
FICO Voices: Renitha
Renitha, Group Financial Compliance Officer at Liberty Holdings Ltd has an unwavering belief in fairness and making the world a better place.
FICO Voices: Renitha
Client
FICO
Distribution
Conference Launch
EXECUTIVE PRODUCER
Duncan Walsh
PRODUCER / DIRECTOR
Steve Maud
CAMERA OPERATOR
Edwin Kopf
SOUND OPERATOR
Scott Roebuck
PHOTOGRAPHER
David Large
EDITOR
Tom Newman
One in a series of short films that gives voice to some of FICO’s customers as they talk about their lives and the difference FICO software has made to them.
We filmed this over a day under tough Covid-constrained circumstances in South Africa, opting for green screen to give us the flexibility to control the look afterwards and give everyone involved the greatest chance to socially distance and remain safe.
Here we hear the story of Renitha, Group Financial Compliance Officer at Liberty Holdings Ltd. She has an unwavering belief in fairness and making the world a better place, something that is facilitated by the pioneering software and expertise in AI that FICO provides.