Customer Development




Company Website


Product & Brand Marketing


Sweden, UK, USA


Duncan Walsh


Stephen Maud

Editor / Camera Assistant

Joana Soares

Camera (Sweden)

Benjamin Cotton

Camera (San Diego)

David Smith

Camera Assistant

Freddie Maud

As traditional banks struggle to keep up with digital transformation and the fintech incumbents that offer a faster, more personalised service that we’ve all grown used to, FICO needed a film to set the stall for their comprehensive platform that helps banks retain customers for the journey.

Filmed and directed with crews working remotely in San Diego, Sweden and London we told the story from a personal perspective that sets the bigger picture in a real-world context.

“I’ve been watching this video several times because it makes me really happy. I’m so proud of how it turned out and appreciate the collaboration and partnership with Cloud9” said Helen Yang of FICO.

Related Videos

FICO Voices: Sibulelo

The story of Sibulelo, the Collections Transformation Programme Director at ABSA Bank, who believes in banking with a social conscience.

FICO Fraud & Financial Crime Portfolio

How does FICO's fraud and financial crime portfolio deliver convenient and secure consumer experiences?

The Dance of AI

A conference opener with a difference that received a standing ovation from a 1400-strong audience.