Breaking the Bias

Client

FICO

Type

Digital Transformation

Location

San Jose

Producer

Nat Low

Executive Producer

Duncan Walsh

Camera

Leonard Levy

Editor

Chris Leggat

When we create films, we always strive to humanise the story, by getting to the heart of the matter – and in this case, there was a very compelling backstory that deserved to be told.

Launched in the 1960s, the introduction of FICO’s credit scoring was a game changer that helped level the playing field for women when it came to accessing loans for homes and cars. This was a fascinating journey into how the company was instrumental in breaking the bias of the past, and a powerful and inspiring message to capture on film. Films that deal with addressing fairness strike a particular chord for us given it plays a pivotal role in our company ethos.

 

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