Hammersmith & Fulham Council asked us to produce a film supporting their new Hammersmith & Fulham Climate Bond film initiative. It’s designed to engage the local community in funding ecological projects. The client wanted a compelling story that explained benefits, encouraged participation, and showcased the council’s ambitious target of creating a carbon net zero borough by 2030.

Our brief was to make the content engaging, informative, and shareable while reflecting the council’s environmental values. To meet this, we created a film that highlighted how residents, local groups, businesses, and external investors could make a direct impact in their community while earning a fixed return on a low-risk investment. We emphasised the positive outcomes of the Climate Bond, demonstrating how the funds would support carbon reduction projects and foster community-led climate action. Sustainability was central to the production. We meticulously tracked and reduced emissions at every stage using the Ad Green Calculator. The team cycled to shoots, used an e-cargo bike for travelling footage, ate vegetarian meals on set, and powered our office with certified renewable energy.

This resulted in a total production footprint of just 0.018t CO2e—far below the industry average—reflecting our commitment to environmentally responsible filmmaking. The film played a key role in raising awareness and funding. The first round of the Climate Bond exceeded expectations, reaching £1 million ahead of schedule. The success of this campaign underlined the power of film to communicate complex initiatives, inspire community participation, and reinforce the council’s commitment to sustainability. The project continues to support the second round of funding, demonstrating the enduring value of strategic, purpose-driven video content in promoting climate action and civic engagement.