Digital Jane: Consumer Perspective
Client
FICO
Distribution
Company Website + Conference Launch + Linkedin + Social Media + YouTube
Type
Digital Transformation
Executive Producer
Duncan Walsh
Producer
Nat Low
Editor
Chris Leggat
Voice
Hannah Evans
Understanding how technology works is important, but the impact it has on all of us is possibly its greatest selling point. Digital Jane was a series created for FICO that helps customers understand the capabilities of their technology from the consumer perspective.
Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters. The response was so positive, FICO have used them to show their own engineers the fruits of their labour.
This series now enjoys pride of place on the FICO website.
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The Power of Partnership
Putting the spotlight on how FICO's Partner Program has developed a global ecosystem of expertise in fintech.
The Power of Partnership
Client
FICO
Distribution
Linkedin + Social Media + YouTube
Types
Digital Transformation + Product & Brand Marketing + Executive Leadership
Location
USA
Executive Producer
Duncan Walsh
Editor
Carla Mercer
Camera
Ryan Wendler
Commercial partnerships bring out the best in companies. Collaboration, transparency and trust are just some of the key takeaways that these relationships foster.
Our focus on this recent film for FICO was to define what partnerships mean to them and their customers.
Digital Jane: Mortgage Originations
The second explainer series showing how banks, insurance companies and retailers can best interact with customers when and where it matters.
Digital Jane: Mortgage Originations
Client
FICO
Distribution
Company Website + Conference Launch + Social Media + YouTube
Types
Digital Transformation + Product & Brand Marketing
Location
USA
Executive Producer:
Duncan Walsh
Producer:
Nat Low
Director:
Steve Maud
Editor:
Jack River
Voiceover:
Hannah Evans
The next step in the journey for Digital Jane. She and her boyfriend take the plunge to buy a condo while behind the scenes, FICO’s Platform analyses her data to evaluate and approve their mortgage.
The original series created for FICO was so successful, we were commissioned to make a second series, helping script storylines that reflect the opportunities that FICO’s technology provide to customers and their consumers.
Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters.
This film is featured on the FICO website, and this series was the ‘talk of the town’ at FICO World 2023, has become a great sales tool for FICO and has helped their software engineers appreciate the impact their work is having on the business.
Digital Jane: Pre-Delinquency
An explainer on how FICO enables consumers to be supported and advised by their bank on the journey to financial stability.
Digital Jane: Pre-Delinquency
Client
FICO
Distribution
Company Website + Conference Launch + Social Media + YouTube
Types
Product & Brand Marketing
Location
USA
Executive Producer:
Duncan Walsh
Director:
Steve Maud
Producer:
Nat Low
Editor:
Jack River
The next in the Digital Jane series for FICO, in which we follow Digital Jane’s friend, Sam.
With a focus on the role FICO Score plays in enabling banks to evaluate and monitor credit scores, our film explains how Sam is supported and advised by her bank on her journey to financial stability.
The original Digital Jane series created for FICO was so successful, we were commissioned to make a second series, helping script storylines that reflect the opportunities that FICO’s technology provide to customers and their consumers. Using stock shots, we created fictitious characters, telling their stories in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters.
This film is featured on the FICO website, and this series was the ‘talk of the town’ at FICO World 2023, has become a great sales tool for FICO and has helped their software engineers appreciate the impact their work is having on the business.
Fighting the Good Fight
A look at how Panamanian credit bureau APC Intelidat fights financial crime through partnership.
Fighting the Good Fight
Client
FICO
Distribution
Linkedin + Social Media + YouTube
Types
Digital Transformation + Executive Leadership + Product & Brand Marketing
Location
USA
Executive Producer
Duncan Walsh
Editor
Carla Mercer
Camera
Ryan Wendler
Credit Bureau APC Intelidat helps the Panamanian banking industry fight the good fight when it comes to financial crime. With more than half a billion transactions checked for unusual behaviour every day, the success of APC’s contribution is based on its strong partnership with FICO.
In this short film we got to the heart of that relationship to put the spotlight on a partnership that serves as a powerful testimonial.
This film was created as part of a series of testimonials shot over two days in a bespoke studio set up at FICO World. Setting up a studio in one place and capturing a variety of content is a great way to maximise ROI at an event, while experts gathered in one place – and means less disruption when compared to trying to achieve the same in a workplace. An additional benefit of a temporary studio set up at an event is that the same film team would be on hand for all recordings, making for a more consistent look and feel for the full suite of assets generated.
To see how we help FICO achieve excellent ROI on their annual event through the various assets we provide, take a look at our ‘How We Did It’ summary.
Customer Development
The story of digital transformation and FICO's global bigger picture, told through the personal perspective of those who make it happen.
Customer Development
Client
FICO
Distribution
Company Website
Types
Product & Brand Marketing
Location
Sweden, UK, USA
Producer
Duncan Walsh
Director
Stephen Maud
Editor / Camera Assistant
Joana Soares
Camera (Sweden)
Benjamin Cotton
Camera (San Diego)
David Smith
Camera Assistant
Freddie Maud
As traditional banks struggle to keep up with digital transformation and the fintech incumbents that offer a faster, more personalised service that we’ve all grown used to, FICO needed a film to set the stall for their comprehensive platform that helps banks retain customers for the journey.
Filmed and directed with crews working remotely in San Diego, Sweden and London we told the story from a personal perspective that sets the bigger picture in a real-world context.
“I’ve been watching this video several times because it makes me really happy. I’m so proud of how it turned out and appreciate the collaboration and partnership with Cloud9” said Helen Yang of FICO.
W1N as one
What makes the sales folk of FICO such a dynamic and successful bunch of people?
W1N as one
Client
FICO
Distribution
Conference Launch + Internal Comms
Types
Product & Brand Marketing
Location
USA
Producer
Nat Low
Editor
Phil O'Dea
Executive Producer
Duncan Walsh
Video wall films
A suite of funny moments from FICO staff trying to get the message out there - with bits of card!
Video wall films
Client
FICO
Distribution
Conference Launch + Video Wall
Types
Event Coverage + Product & Brand Marketing
Location
London
Producer
Duncan Walsh
Director
Steve Maud
Camera Operator / Editor
Chris Leggat
Empathy is a powerful tool in production, and highlighting challenges that you know your customers face helps draw them in.
We had a lot of fun working with FICO creating these short clips that could be used at trade fairs to entice a more serious conversation on their stands. We may have taken some inspiration from Bob Dylan…