Digital Jane: Consumer Perspective




Company Website + Conference Launch + Linkedin + Social Media + YouTube


Digital Transformation

Executive Producer

Duncan Walsh


Nat Low


Chris Leggat


Hannah Evans

Understanding how technology works is important, but the impact it has on all of us is possibly its greatest selling point. Digital Jane was a series created for FICO that helps customers understand the capabilities of their technology from the consumer perspective.

Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters. The response was so positive, FICO have used them to show their own engineers the fruits of their labour.

This series now enjoys pride of place on the FICO website.

Related Videos

The Power of Partnership

Putting the spotlight on how FICO's Partner Program has developed a global ecosystem of expertise in fintech.

Digital Jane: Mortgage Originations

The second explainer series showing how banks, insurance companies and retailers can best interact with customers when and where it matters.

Digital Jane: Pre-Delinquency

An explainer on how FICO enables consumers to be supported and advised by their bank on the journey to financial stability.

Fighting the Good Fight

A look at how Panamanian credit bureau APC Intelidat fights financial crime through partnership.

Customer Development

The story of digital transformation and FICO's global bigger picture, told through the personal perspective of those who make it happen.

W1N as one

What makes the sales folk of FICO such a dynamic and successful bunch of people?

Video wall films

A suite of funny moments from FICO staff trying to get the message out there - with bits of card!