Digital Jane: Consumer Perspective

Client

FICO

Distribution

Company Website + Conference Launch + Linkedin + Social Media + YouTube

Type

Digital Transformation

Executive Producer

Duncan Walsh

Producer

Nat Low

Editor

Chris Leggat

Voice

Hannah Evans

Understanding how technology works is important, but the impact it has on all of us is possibly its greatest selling point. Digital Jane was a series created for FICO that helps customers understand the capabilities of their technology from the consumer perspective.

Using stock shots, we created a fictitious character, telling her story in a series of 6 chapters that explain how banks, insurance companies and 3rd party retailers can best interact with customers when and where it matters. The response was so positive, FICO have used them to show their own engineers the fruits of their labour.

This series now enjoys pride of place on the FICO website.

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