FICO: Digital Jane Series 3 – Ep 1
Client
FICO
Distribution
Company Website + Conference Launch + Linkedin + YouTube
Location
USA
Writer / Producer
Nat Low
Executive Producer
Duncan Walsh
Lead GFX
James Turzynski
GFX artist
Ben Ramasami
GFX artist
Anouar McWhite
GFX artist
Bruno Miles
GFX artist
Jack River
Line Producer
Joana Soares
Assistant Producer
Molly Drnec
FICO Digital Jane Film Series
Client Brief
FICO asked us to create the FICO Digital Jane film series to showcase how their platform supports digital transformation. The client wanted a series that explained complex processes in a clear, engaging, and relatable way for companies and their clients. Therefore, our brief was to produce educational, visually compelling content that highlighted the platform’s capabilities and value.
Our Approach
To achieve this, we followed the story of Digital Jane (Jane Doe) as she navigated real-world business challenges. The series shows how the FICO Platform helps clients deliver excellent customer experiences while managing operations efficiently behind the scenes. Additionally, working with an award-winning scriptwriter, we crafted a structured, relatable narrative that helped viewers understand complex concepts while staying engaged.
Furthermore, our GFX team enhanced the storytelling with dynamic visuals. At the same time, carefully chosen stock imagery added context and realism. Together, these elements simplified technical concepts and helped audiences clearly see how the platform works. The films also encouraged viewers to imagine how the FICO Platform could support their own businesses, making the content practical and inspiring.
Impact and Results
As a result, the series is entertaining, highly educational, and reinforces FICO’s leadership in digital transformation solutions. It strengthens client engagement, facilitates learning, and improves understanding of the platform’s value proposition. Moreover, the films continue to be used across multiple channels, offering a reusable, scalable resource that combines storytelling, technical clarity, and design.
By placing viewers in Digital Jane’s shoes, the FICO Digital Jane film series turns complex technology into relatable, actionable insights. In this way, it demonstrates how well-crafted content can educate, engage, and inspire audiences while effectively showcasing innovative solutions. Consequently, this series shows how strategic video production turns complex B2B concepts into content that resonates and drives engagement.
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Client
FICO
Distribution
Company Website + YouTube
Types
Explainer
Location
USA
Executive Producer
Duncan Walsh
Producer
Nat Low
Editor
Jack River
GFX
Bruno Miles
GFX creator
James Turzynski
FICO Digital Jane film series.
This FICO film series has been a huge success for companies working in digital transformation – taking an every day Digital Jane (Jane Doe) and following a scripted story of how FICO® Platform helps clients give their customers a great experience – and shows what goes on “under the hood” in a clear way.
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