Deluxe Coffeeworks: Bringing Cape Town to London
Client
Deluxe Coffeeworks London
Distribution
Company Website + Social Media
Location
Europe
Camera:
Steve Maud, Charlie Parish
Editor:
Bruno Miles
Production Manager:
Yvonne Hamilton
Budget
Entry-level brand films from £3K
Capturing the unique spirit of a vibrant local independent business in a short film of 1 minute is no mean feat – but with this film for Deluxe Coffeeworks London, we think we nailed it.
Providing Londoners with a warm welcome and superb daily-roasted coffee, Deluxe Coffeeworks are a South African coffee shop group who opened up a London shop and roastery in 2022.
Being newcomers to the London coffee scene, the business was looking to communicate the uncompromising quality of the coffee and the chilled open vibe, so iconic of Cape Town. The film is the result of our team’s tour of the roastery, and in depth interviews with the founders, and some of their customers.
Created for social media, this is an example of how our approach to film production combines truth and magic to create an impactful profile piece that captures the spirit and ethos of a brand. By capturing the character of the team that have built this fresh brand’s profile in the London area, we were able to craft a snapshot that communicates the spirit and energy of what we consider London’s best coffeeshop and roastery.
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Costa Foundation: More Than Coffee
This is how the Costa Foundation is giving back to the communities that grow our coffee beans.
Costa Foundation: More Than Coffee
Client
Costa Foundation
Distribution
Company Website + Internal Comms + Social Media
Types
Explainer + Company Culture + Impact & Testimonial
Location
Europe
Director
Steve Maud
Camera
Chris Leggat, Freddie Maud
Editor
Freddie Maud
Costa Foundation Film – Smiley Charity Film Awards 2023 Finalist
Client Brief
The Costa Foundation is the charitable branch of Costa Coffee. They raise all funds through customer donations to carry out life-changing work abroad. The client wanted a film that showed how this work supports some of the world’s most disadvantaged children. The goal was to inspire staff and customers while highlighting the Foundation’s global impact.
Our Approach
To achieve this, we focused on the people behind the initiative: the Foundation’s dedicated Store Champions. Motivated by a desire to give back to communities that grow Costa’s coffee beans, these champions developed innovative ways to raise awareness and funds. For example, they have helped build over 90 schools and 750 classrooms in ten countries.
The film also highlighted the challenges faced during the Covid-19 pandemic. Despite restrictions on collecting donations, the Foundation remained committed to involving customers in its journey. Through interviews, footage of projects, and dynamic visuals, we showed how their work changes children’s education and improves lives.
Impact and Results
The resulting film demonstrates the power of community-driven fundraising. It inspires customers and staff to continue supporting the Costa Foundation. Moreover, it clearly communicates the global reach of the Foundation’s work, showing tangible results in education and infrastructure.
By combining heartfelt storytelling with clear visuals, the film connects audiences to the Foundation’s purpose. It showcases the commitment of both staff and customers, demonstrating how their contributions create meaningful change. As a result, the Costa Foundation film not only celebrates past achievements but also encourages ongoing engagement and support, reinforcing the charity’s mission to give children a better foundation for life.
What does Love mean to you?
We wanted to hear from our neighbours and colleagues what they had to say about love.
What does Love mean to you?
Client
Cloud9Media
Distribution
Company Website + Social Media
Types
Ads & Campaigns + Explainer + Branded Content
Location
Europe
What does love really mean?
We wanted to hear from our neighbours and colleagues what they had to say about love, so we asked them to answer a simple question: “What does love mean to you?”.
Makes us tear up every time!
What Did You Have For Breakfast?
A light-hearted compilation of our favourite answers to the interview warmup question 'what did you have for breakfast?'.
What Did You Have For Breakfast?
Client
Cloud9Media
Distribution
Company Website + Social Media
Don’t be fooled – being interviewed is never easy.
So the key to getting someone comfortable in an interview is to not dive in with the hard-hitting questions. If your interviewee is nervous or not used to being in front of a camera, asking them basic questions and getting them chatting is the perfect way to warm them up. Our go-to?: what did you have for breakfast.
As it turns out, we’ve asked this a lot so we thought it would be a fitting tribute to a well-trod question to make a compilation of some of our favourite answers (with a few familiar Cloud9 faces!).