Securing Victoria Beckham as a Global Goodwill Ambassador was a big coup for UNAIDS who we’ve worked with for the past few years. With limited time and access to Victoria, they wanted a film that would spread the word about a new drive to see an end to HIV globally.
Filming a busy 2 day visit around projects in Ethiopia couldn’t have been more important in raising global awareness about HIV/AIDS.
David Walliams set himself the ambitious challenge of swimming the full length of the River Thames – all 127 miles of it – for Sport Relief in 2012.
The challenge for us was to film him in action (following in boat, on foot and by scooter). Over seven days, editing on the road, we produced daily video packages that were published on social and made available to news outlets to feature on the evening news.
It’s not often we get a chance to go to Rio de Janeiro AND film a Royal.
As part of Sport Relief 2012 and our ongoing relationship with Comic Relief, we went on a whistle-stop tour with Prince Harry (a single man in those days) as he took part in a fun run along Copacabana beach, and visited some of the projects that have benefitted from Sport Relief donations. With the international press eagerly awaiting footage of the day, there was no time to waste pulling together a press kit that appeared on news outlets across the UK that evening.