As traditional banks struggle to keep up with digital transformation and the fintech incumbents that offer a faster, more personalised service that we’ve all grown used to, FICO needed a film to set the stall for their comprehensive platform that helps banks retain customers for the journey.

Filmed and directed with crews working remotely in San Diego, Sweden and London we told the story from a personal perspective that sets the bigger picture in a real-world context.

“I’ve been watching this video several times because it makes me really happy. I’m so proud of how it turned out and appreciate the collaboration and partnership with Cloud9” said Helen Yang of FICO.

For over 25 years, Fintech company FICO has created products that detect and prevent fraud for its client’s customers. FICO came to us to commission a film that explains how they achieve this whilst delivering consumer experiences that are convenient and secure. This particular film uses graphics animation to show, in a simple way, some of the complex processes at play.

One in a series of short films that gives voice to some of FICO’s customers as they talk about their lives and the difference FICO software has made to them.

We filmed this over a day under tough covid-constrained circumstances in South Africa, opting for green screen to give us the flexibility to control the look afterwards and give everyone involved the greatest chance to socially distance and remain safe.

Here we hear the story of Sibulelo, the Collections Transformation Programme Director at ABSA Bank. His firm belief is in banking with a social conscience and helping individuals contribute to society themselves, something that is facilitated by the pioneering software and expertise in AI that FICO provides.