Compassion in finance


C&R Software


Company Website + Conference Launch


Executive Leadership



Shooting Director

Steve Maud

Camera Assistant

Paul Griffith


Joana Soares

In a world where people see debt spiralling out of control, this company is helping financial institutions offer their end-users the very best service through compassion in finance, to lift them out of poverty.

Travelling out to Ed’s ranch and then to his offices in Fairfax Virginia, we got a great insight in to what makes his leadership style so unique and yet appropriate for the type of service C&R Software offer. It was a great chance to get under the skin of what really makes Ed tick.

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