They say never to work with children or animals. With baby elephants being over-friendly (and boy do they push!) filming at the Sheldrick Wildlife Trust was no exception. Thankfully British Airways use their network of people, planes and goodwill to bring help to orphaned elephants in Kenya. It’s reassuring that large corporations can use their core skills to help more than just passengers.

An experience never to be forgotten.

Working in partnership with Comic Relief and building on our understanding of British Airways’ brand requirements, we devised a concept for this Flying Start inflight fundraising film, based on capturing real interviews with the real change-makers of the future from two sides of the world. The premise of the film is to show how the ripple effect of our actions can have a wide-reaching impact.

This film was played 40 minutes before landing on all of British Airways’ mid- and long-haul flights.

We also made an accompanying longer version for internal colleague engagement that is a core part of British Airways’ Flying Start campaign.

Flying Start has raised over £25 million to date from inflight and colleague donations.

In 2012, our creative director had the chance to spend a week in Malawi with Annie Lennox, as she went to visit some of the projects supported by her foundation, SING.

Mary’s Meals are a large NGO providing daily porridge to thousands of children across Africa. This allows them to concentrate and draws them to school, helping create brighter futures.

With a large part of the Marriott International workforce made up of young people, this global organisation has recognised the importance of pulling people together via their passions – for sustainable business, for driving change and having a positive lasting impact.

This film sits on their internal website reaching over 225,000 people.

Lead by CEO Liam Brown, using B-roll from a wider project for Marriott’s sustainability drive, and a simple graphic package.