Costa Foundation: More Than Coffee
Client
Costa Foundation
Distribution
Company Website + Internal Comms + Social Media
Location
Europe
Director
Steve Maud
Camera
Chris Leggat, Freddie Maud
Editor
Freddie Maud
Costa Foundation Film – Smiley Charity Film Awards 2023 Finalist
Client Brief
The Costa Foundation is the charitable branch of Costa Coffee. They raise all funds through customer donations to carry out life-changing work abroad. The client wanted a film that showed how this work supports some of the world’s most disadvantaged children. The goal was to inspire staff and customers while highlighting the Foundation’s global impact.
Our Approach
To achieve this, we focused on the people behind the initiative: the Foundation’s dedicated Store Champions. Motivated by a desire to give back to communities that grow Costa’s coffee beans, these champions developed innovative ways to raise awareness and funds. For example, they have helped build over 90 schools and 750 classrooms in ten countries.
The film also highlighted the challenges faced during the Covid-19 pandemic. Despite restrictions on collecting donations, the Foundation remained committed to involving customers in its journey. Through interviews, footage of projects, and dynamic visuals, we showed how their work changes children’s education and improves lives.
Impact and Results
The resulting film demonstrates the power of community-driven fundraising. It inspires customers and staff to continue supporting the Costa Foundation. Moreover, it clearly communicates the global reach of the Foundation’s work, showing tangible results in education and infrastructure.
By combining heartfelt storytelling with clear visuals, the film connects audiences to the Foundation’s purpose. It showcases the commitment of both staff and customers, demonstrating how their contributions create meaningful change. As a result, the Costa Foundation film not only celebrates past achievements but also encourages ongoing engagement and support, reinforcing the charity’s mission to give children a better foundation for life.
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