Flying Start is the global charity partnership between British Airways and Comic Relief that helps people in the UK and around the world to have the best possible start in their lives.

To provide a way of telling that story we created the storyline of a hat that was found and made its way back to its owner. To achieve this, we followed young Mohamed in rural Ghana and in the process, got a glimpse of the various ways that Flying Start has had a positive impact on him and his community.

Since the partnership began in 2010, British Airways customers and colleagues have raised over £27m, thanks in part to our films for Flying Start.

With this in-flight film shown for 2 yrs and receiving millions of viewings on BA flights – as well as over 16,000 views on YouTube – it’s probably our most-seen piece of work yet!