BA Flying Start Rio: Bruna’s Story
Client
British Airways, Comic Relief
Distribution
Inflight Film + YouTube
Type
Corporate Sustainability
Location
Rio
Executive Producer (Comic Relief):
Chris Wilson
Shooting Producer:
Steve Maud
Editor:
Manuela Zaramillo
Production Manager:
Helen Button
Bruna’s Story is an exercise in how to show the colour in a grim reality. For this secondary film to the main British Airways Flying Start shown in-flight, we spent two days following one of the main characters in the lead film, Bruna, in her life around the favelas and in her project where she could enjoy her love of ballet.
With a bespoke camera rig, and by using our fluent Portuguese to conduct interviews and get closer to the subject, we worked with a local fixer to give us access and a chance to forge meaningful relationships. We opted for the personal narrative rather than a project overview to give context to the impact it has on these vulnerable children’s’ lives.
With our main Flying Start film reaching over 148,000 hits on YouTube, we’re very happy that Bruna’s story has helped promote the caring, humane side of British Airways.
Related Videos
BA Flying Start 10th Anniversary
A celebration of partnership to mark the 10th anniversary of British Airways' Flying Start fundraising programme.
BA Flying Start 10th Anniversary
Client
British Airways, Comic Relief
Distribution
Company Website + Social Media
Types
Corporate Sustainability
Location
Brazil, Cape Town, London, Nairobi, South Africa, Uganda
When our long-standing video partnership with British Airways and Comic Relief led to BA approaching us to make a video celebrating the 10th anniversary of their Flying Start campaign, they knew they were in good hands.
They needed something fun, lively, and engaging to encompass all of the incredible things that the partnership has achieved, as well as it being suited for broadcast internally and on their social channels. To achieve this we took a deep dive into both our own and also BA’s archives to put together a short, punchy video that holds nothing back in delivering the message.
BA Flying Start: a £20 million celebration
To celebrate £20 million donations to Flying Start, BA commissioned a film using footage from all the projects we've done with them so far.
BA Flying Start: a £20 million celebration
Client
British Airways, Comic Relief
Distribution
Social Media
Types
Corporate Sustainability
Location
Global
EXECUTIVE PRODUCER (COMIC RELIEF)
Diane Glynn
SHOOTING DIRECTOR
Steve Maud
The delivery of a project shouldn’t be the end of the road for your footage.
To celebrate hitting £20 million in donations with their Flying Start campaign, British Airways commissioned us to make a compilation film using footage from all of the projects we’ve done with them so far.
Reusing footage reminds your audience of the incredible work you’ve done, while also maximising your return on investment for each project. This is a great example of how we’re able to incorporate our client’s own footage into re-edits.
BA Flying Start: South Africa
Getting the best start in life can make all the difference.
BA Flying Start: South Africa
Client
British Airways, Comic Relief
Distribution
Inflight Film
Types
Corporate Sustainability
Location
Cape Town, South Africa
SHOOTING PRODUCER DIRECTOR
Steve Maud
CAMERA ASSISTANT
Siphelo Guwa
EDITOR
Bruna Amaral
PRODUCTION MANAGER
Luke Williams
VOICEOVER
Olivia Colman
CLIENT CONTACT
Emily Renshaw-Smith/Hannah Charles
In the latest of our ongoing relationship with British Airways and Comic Relief, this time we took our cameras to a baby club in the outskirts of Cape Town, to se how Flying Start helps provide the best start in life for mothers living with HIV and their little ones.
All storyboards go out the window when faced with toddlers on the loose; that energy was manifest in the film!
BA Flying Start: Ghana
We follow young Mohammed in Ghana to get a glimpse into the ways that Flying Start has had a positive impact on his community.
BA Flying Start: Ghana
Client
British Airways, Comic Relief
Distribution
Inflight Film
Types
Corporate Sustainability
Location
Ghana
Shooting Producer:
Steve Maud
Editor:
Manuela Zaramillo
Production Manager:
Helen Button
Voice Over:
Anita Rani
Flying Start is the global charity partnership between British Airways and Comic Relief that helps people in the UK and around the world to have the best possible start in their lives.
To provide a way of telling that story we created the storyline of a hat that was found and made its way back to its owner. To achieve this, we followed young Mohamed in rural Ghana and in the process, got a glimpse of the various ways that Flying Start has had a positive impact on him and his community.
Since the partnership began in 2010, British Airways customers and colleagues have raised over £27m, thanks in part to our films for Flying Start.
With this in-flight film shown for 2 yrs and receiving millions of viewings on BA flights – as well as over 16,000 views on YouTube – it’s probably our most-seen piece of work yet!