Bruna’s Story is an exercise in how to show the colour in a grim reality. For this secondary film to the main British Airways Flying Start shown in-flight, we spent two days following one of the main characters in the lead film, Bruna, in her life around the favelas and in her project where she could enjoy her love of ballet.
With a bespoke camera rig, and by using our fluent Portuguese to conduct interviews and get closer to the subject, we worked with a local fixer to give us access and a chance to forge meaningful relationships. We opted for the personal narrative rather than a project overview to give context to the impact it has on these vulnerable children’s’ lives.
With our main Flying Start film reaching over 148,000 hits on YouTube, we’re very happy that Bruna’s story has helped promote the caring, humane side of British Airways.
BA Flying Start 10th Anniversary
A celebration of partnership to mark the 10th anniversary of British Airways' Flying Start fundraising programme.
When our long-standing video partnership with British Airways and Comic Relief led to BA approaching us to make a video celebrating the 10th anniversary of their Flying Start campaign, they knew they were in good hands.
They needed something fun, lively, and engaging to encompass all of the incredible things that the partnership has achieved, as well as it being suited for broadcast internally and on their social channels. To achieve this we took a deep dive into both our own and also BA’s archives to put together a short, punchy video that holds nothing back in delivering the message.
BA Flying Start: a £20 million celebration
To celebrate £20 million donations to Flying Start, BA commissioned a film using footage from all the projects we've done with them so far.
The delivery of a project shouldn’t be the end of the road for your footage.
To celebrate hitting £20 million in donations with their Flying Start campaign, British Airways commissioned us to make a compilation film using footage from all of the projects we’ve done with them so far.
Reusing footage reminds your audience of the incredible work you’ve done, while also maximising your return on investment for each project. This is a great example of how we’re able to incorporate our client’s own footage into re-edits.
BA Flying Start: South Africa
Getting the best start in life can make all the difference.
In the latest of our ongoing relationship with British Airways and Comic Relief, this time we took our cameras to a baby club in the outskirts of Cape Town, to se how Flying Start helps provide the best start in life for mothers living with HIV and their little ones.
All storyboards go out the window when faced with toddlers on the loose; that energy was manifest in the film!
BA Flying Start: Ghana
We follow young Mohammed in Ghana to get a glimpse into the ways that Flying Start has had a positive impact on his community.
To provide a way of telling that story we created the storyline of a hat that was found and made its way back to its owner. To achieve this, we followed young Mohamed in rural Ghana and in the process, got a glimpse of the various ways that Flying Start has had a positive impact on him and his community.
Since the partnership began in 2010, British Airways customers and colleagues have raised over £27m, thanks in part to our films for Flying Start.
With this in-flight film shown for 2 yrs and receiving millions of viewings on BA flights – as well as over 16,000 views on YouTube – it’s probably our most-seen piece of work yet!