BA Flying Start: The Ripple Effect

Client

British Airways, Comic Relief

Distribution

Inflight Film + Social Media

Type

Corporate Sustainability

Location

South Africa, UK

Shooting Producer

Stephen Maud

Camera Assistant

Neville Esterhuizen

Camera Assistant

Chris Leggat

Editor

Chris Leggat

Working in partnership with Comic Relief and building on our understanding of British Airways’ brand requirements, we devised a concept for this Flying Start inflight fundraising film, based on capturing real interviews with the real change-makers of the future from two sides of the world. The premise of the film is to show how the ripple effect of our actions can have a wide-reaching impact and serve the purpose of changing lives for the better.

This film was played 40 minutes before landing on all of British Airways’ mid- and long-haul flights.

We also made an accompanying longer version for internal colleague engagement that is a core part of British Airways’ Flying Start campaign.

Flying Start has raised over £25 million to date from inflight and colleague donations.

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