Flying Start: The Ripple Effect


British Airways, Comic Relief


Inflight Film + Social Media


Corporate Comms + Global Health


Concept Creation + Editing + Filming + International + Interview & Documentary


South Africa, UK

Shooting Producer

Stephen Maud

Camera Assistant

Neville Esterhuizen

Camera Assistant

Chris Leggat


Chris Leggat

Working in partnership with Comic Relief and building on our understanding of British Airways’ brand requirements, we devised a concept for this inflight fundraising film, based on capturing real interviews with the real change-makers of the future from two sides of the world. The ripple effect of our actions can have a wide-reaching impact.

This film is currently played 40 minutes before landing on all mid- and long-haul flights.

We also made an accompanying Longer Version for internal colleague engagement that is a core part of British Airways’ Flying Start campaign.

Flying Start has raised over £25 million to date from inflight and colleague donations.

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